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Your faves. 50% off.

Snap up selected By BEAUTY BAY must-haves for half the price with code: SAVE50

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New shade, just plumped.​

New shade, just plumped.​

Our By BEAUTY BAY Lip Plump + Tripeptide + Hyaluronic Acid is now available in shade Biscotti Spice. Same plump, fuller-looking finish with a mocha tint and festive scent.

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A Huda moment

A Huda moment

Perfect your rosy blush looks with the new Blush Filter Palettes from Huda Beauty, available in three pigmented, fresh-faced shades.

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Up to 50% off

Up to 50% off

1000s of products. 1000s of discounts. Shop big beauty names for less for a limited time only.

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It's playtime

It's playtime

Build, blend, and play with Samplr, exclusively available at BEAUTY BAY. Bringing you bold colour straight from the lab, shop ultra-pigmented 25-pan palettes for just £12.

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New Era

Eyes

Lips

Face

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Sets & Bundles

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Last Chance

Flying off the shelves

By BEAUTY BAY Lip Plump + Tripeptide + Hyaluronic Acid - Biscotti Spice

By BEAUTY BAY

Lip Plump + Tripeptide + Hyaluronic Acid - Biscotti Spice

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1
£10.00

Laneige Lip Sleeping Mask Hot Cocoa

Laneige

Lip Sleeping Mask Hot Cocoa

£21.00

Huda Beauty Blush Filter Palette

Huda Beauty

Blush Filter Palette

3 shades
£38.00

Babe Original Essential Serum

Babe Original

Essential Serum

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9095
3 sizes
£22.95£27.00

By BEAUTY BAY The Collector's Edition Palette
Worth £80

By BEAUTY BAY

The Collector's Edition Palette

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4
£50.00

By BEAUTY BAY Padded Makeup Bag

By BEAUTY BAY

Padded Makeup Bag

£10.00

Peaches & Cream The Top 10 Makeup Brush Set

Peaches & Cream

The Top 10 Makeup Brush Set

£30.00

By BEAUTY BAY 7 x 16 Palette Vault

By BEAUTY BAY

7 x 16 Palette Vault

£30.00£98.00

Babe Original Amplifying Brow Serum

Babe Original

Amplifying Brow Serum

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706
£40.50£45.00

Made By Mitchell Curve Case

Made By Mitchell

Curve Case

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1854
6 shades
£18.00£30.00

By BEAUTY BAY The Smoky, Rich, Nude, Neutrals 9 Quad

By BEAUTY BAY

The Smoky, Rich, Nude, Neutrals 9 Quad

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29
£12.00£38.00

Laneige Lip Sleeping Mask

Laneige

Lip Sleeping Mask

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1466
4 shades
£21.00

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Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
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Makeup Moments​

Makeup Moments​

Get serious about makeup gifts with our By BEAUTY BAY range. Creamy formulas, pigmented shades, and multi-use beauty only.​

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It's a lip thing

It's a lip thing

Swipe on long-lasting, soft colour with the BEAUTY BAY Dewy Hint Lip Tints.

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Full face. Mini palette.

Full face. Mini palette.

The full-face palette you’re obsessed with is now pocket-sized. Meet the 12-pan Mini Make Face Multi-Use Complexion Palette.

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Smooth, silky shades​

Smooth, silky shades​

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Gift Hard​

Gift Hard​

This season, it’s 10/10 gifts only. Shop viral beauty, Korean skincare, premium tools, and ready-to-go gift sets from the best beauty brands. ​

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New Mystery Boxes are here

New Mystery Boxes are here

Whether you’re a pro MUA or just starting out, save big on bestselling beauty with our brand-new Mystery Boxes.

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Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
The 25 Best Beauty Stocking Fillers
The 25 Best Beauty Stocking Fillers
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13 Party Looks You Can Recreate With Our Dark Lights Palette
All The Samplr Drops You Should Know
All The Samplr Drops You Should Know
The 28 Best Halloween Makeup Looks For 2025
The 28 Best Halloween Makeup Looks For 2025
How To Use The BEAUTY BAY Make Face Palette
How To Use The BEAUTY BAY Make Face Palette
The Biggest Korean Beauty Trends Right Now
The Biggest Korean Beauty Trends Right Now
3 Ways To Apply Blush For Different Looks
3 Ways To Apply Blush For Different Looks
A Guide To The Best KAYALI Scents
A Guide To The Best KAYALI Scents
These Are The Best Long-Lasting Lip Stains
These Are The Best Long-Lasting Lip Stains
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