If you’ve spent any time in the world of K-Beauty, you’ve probably heard of Beauty of Joseon. With its blend of modern formulations and herbal ingredients, this sought-after Korean skincare brand has climbed straight to the top of everyone’s wish lists. But does it really live up to the hype?
Our very own BEAUTY BAY staff have put some of the brand’s most-loved products to the test, and we’ve got the before-and-after pics to prove it. From the ultra-hydrating Dynasty Cream to the TikTok famous Relief Sun : Rice + Probiotics, we’re spilling all the details on what worked, what we love, and whether this K-Beauty staple deserves a spot in your routine.
The 5 Best Beauty of Joseon Products We've Tried
1. Beauty of Joseon Relief Sun : Rice + Probiotics
Name: Sophie Luu
Job title: NPD Coordinator
Review in one line: “It’s gentle on my skin, it’s lightweight and absorbs quick which is a bonus”
“The Relief Sun : Rice + Probiotics is the first product I’ve tried from Beauty of Joseon, and my skin has been loving it! I don’t usually use SPF (I know… SO BAD!!) but this has become my No.1 product/step in my skincare routine. It’s gentle on my skin, it’s lightweight and absorbs quick which is a bonus.
It doesn’t leave a white cast which I prefer over other SPF’s, I found it nourishing and hydrating which surprised me, considering my skin is a mix of combination and sensitive. I’ve had no reactions, if anything I’ve found my skin to be more rebalanced, brighter and has an added radiant glow. The SPF also sits perfectly under my makeup without crumbling or making my makeup go patchy. This is definitely my holy grail product now.”
2. Beauty of Joseon Glow Serum
Name: Amy Higham
Job title: Commercial Manager
Review in one line: “My skin felt so calm and refreshed when applying, not sticky or too oily, and there wasn’t any annoying residue left over either”
“Amazing serum, a new staple in my routine! I’d only ever used Beauty Of Joseon once before when trying their viral rice toner and loved it, so had to try the Beauty of Joseon Glow Serum too. I’ve always been a little bit scared to try new serums and oils though as I have t-zone and chin breakout flare ups, but it was an immediate yes for me once I saw the Glow Serum was formulated for acne-prone skin, and also soothes breakouts.
My skin felt so calm and refreshed when applying, not sticky or too oily, and there wasn’t any annoying residue left over either. Will be purchasing again and recommending to family and friends.”
3. Beauty of Joseon Ginseng Essence Water
Name: Catherine Kasule
Job title: Trade Assistant
Review in one line: “After applying, my skin feels fresh, plump, and balanced – not too oily, but perfectly moisturised”
“This is my first time trying a Beauty of Joseon product and the Ginseng Essence Water was lovely! For someone with combination skin, finding products to balance hydration without making my T-zone too oily or leaving my dry areas is always a challenge. The essence water seems to do just that! It has a lightweight texture, but has a noticeable effect of hydration after first use. It absorbs quickly into the skin without leaving it feeling sticky which is great! After applying, my skin feels fresh, plump, and balanced – not too oily, but perfectly moisturised.
I noticed a subtle glow, especially in areas that typically look dull. The natural scent is not too overpowering which is perfect for my sensitive skin. Just after a couple days of using this product, my skin is starting to feel smoother, and less prone to irritation. I will definitely continue using it!”
4. Beauty of Joseon Dynasty Cream
Name: Chloe Carter
Job title: Social Media Executive
Review in one line: “My skin felt soft and hydrated immediately after application, with a nice glow that lasted throughout the day”
“This was my first time trying the Beauty of Joseon Dynasty Cream, I had heard so many good things about it, and it absolutely lived up to the hype. The claims of brightening and moisturising are spot-on. My skin felt soft and hydrated immediately after application, with a nice glow that lasted throughout the day. It has such a luxurious texture — rich but not heavy — and it absorbs quickly without leaving any stickiness behind.
After a few days of use, I noticed my skin looked more radiant and plump. My skin felt deeply nourished and soothed, even during the colder weather. I’ll definitely be reaching for this product again. A great addition to any skincare routine, and I can’t recommend it enough for anyone looking to achieve that hydrated, glowing finish.”
5. Beauty of Joseon Revive Eye Serum
Name: Anita Mattioni
Job title: Graphic Design Manager
Review in one line: “Love this eye serum, it’s lightweight, silky and glides on easily”
“Love the Revive Eye Serum from Beauty of Joseon, it’s lightweight, silky and glides on easily, leaves the skin feeling soft and moisturised. It sinks in really quickly, and doesn’t leave a sticky residue. While I can’t see any immediate effect on my dark circles, it helped with some redness at the corner of my eyes!”
