We Spoke to Huda And Got The Beauty Tips She Swears By

Huda Beauty has officially landed at BEAUTY BAY, and we couldn’t be more excited. Yep, this means that the iconic Huda Beauty products you’ve been lusting after are finally at your fingertips. Founded by Huda Kattan, a makeup artist turned beauty entrepreneur, Huda Beauty has become a go-to brand for high-performance formulas and trend-setting products.

From flawless complexion essentials to ultra-pigmented eyeshadows, we’re breaking down everything you need for a full-face of Huda Beauty. Plus, we spoke to Huda herself for her exclusive beauty tips and must-have products.

To put it simply, Huda Kattan is one of the most influential figures in the beauty industry, known for transforming her passion for makeup into a global empire. Born in the U.S. to Iraqi parents, she started as a makeup artist and beauty blogger before launching Huda Beauty in 2013 with a set of false lashes (which Kim Kardashian wore, no big deal).

Huda Beauty is loved for its innovative formulas, intense colour payoff, and inclusive approach to beauty. Whether it’s the cult-favourite Easy Blur Foundation, the fool-proof Blush Filter, or the viral Easy Bake Loose Powder, Huda’s products are designed to deliver professional-quality results with ease. With millions of fans and makeup artists swearing by her products, it’s no surprise that Huda Beauty has become a staple in beauty bags everywhere.

Who better to dish out beauty secrets than Huda herself? Here’s what she told us about her makeup and skincare tips, plus her must-have products.

1. What’s your top tip to make your makeup last as long as possible?

Always set your concealer and any cream products with a good setting powder – it really locks everything in and keeps your makeup in place all day.

2. What’s the most effective TikTok trend you’ve tried, loved, and would try again?

Letting my concealer sit for a bit before blending! It gives extra coverage exactly where you need it. I even use a little fan to speed up the process.

3. Can you give us a beauty/makeup/skincare tip we haven’t heard from you?

Give yourself a face massage with a cold gua sha while applying skincare – it makes a huge difference!

4. What are your fave products from BEAUTY BAY?

It’s so hard to choose because I love so many! The K18 hair mask has been a total lifesaver for my hair. But if I had to pick more, I’d go with the Embryolisse moisturiser.

5. What Huda product does everyone need to try at least once?

Definitely our Easy Bake Loose Baking & Setting Powder!

6. What’s the best way to apply your coveted setting powder?

With a powder puff—no question!

Why we love it: Blurring, smoothing, and ultra-lightweight, this primer creates the perfect, pore-free base.

The Huda Beauty Easy Blur Silicone-Free Primer is a must-have for creating a smooth, long-lasting base. This lightweight, blurring primer minimises the appearance of pores, controls excess oil, and smooths texture without feeling heavy on the skin. Its translucent, jelly-like texture creates a cooling effect that leaves skin fresh, flawless, and perfectly prepped for makeup. Simply apply a small amount before foundation and smooth over the face for a soft-focus, shine-free finish.

Why we love it: Lightweight, blurring, and packed with skin-loving niacinamide, this foundation delivers a real-life filter effect with zero effort.

Searching for a shortcut to a flawless, airbrushed complexion? Enter the Huda Beauty Easy Blur Natural Airbrush Foundation. Infused with 1.5% niacinamide to smooth the skin and pore-blurring silica, this weightless, serum-like formula melts seamlessly into the skin for a natural, filter-perfect finish. Available in 30 versatile shades, it offers medium-to-buildable coverage for all skin tones and types, without the heavy or cakey feel. Apply to the face with a brush, sponge, or fingertips for an effortless, foolproof application, every time.

Why we love it: Crease-proof, long-lasting, and effortlessly blendable, this concealer brightens, blurs, and covers with a luminous matte finish.

If flawless, all-day coverage sounds like your thing, you need the Huda Beauty #FAUXFILTER Luminous Matte Concealer. This creamy formula offers medium-to-full buildable coverage, easily concealing dark circles, blemishes, and redness with a luminous matte, skin-like finish. Infused with sweet almond oil and vitamin E, it nourishes the delicate under-eye area, while the 14-hour crease-proof wear ensures it won’t settle into fine lines or fade. Available in 29 shades, it’s perfect for all skin tones and undertones, offering a blendable, lightweight formula that keeps your skin flawless until the moment you’re ready to remove. Simply apply under the eyes or any area you want to conceal and blend out using a damp brush or sponge.

Why we love it: Buildable, blendable, and sweat-resistant, this cream-to-powder bronzer delivers a natural glow or bold contour with ease.

Creating a natural glow or dramatic contour effect has never been easier with the Huda Beauty Tantour Contour & Bronzer Cream, a luxurious, cream-to-powder formula. Its highly pigmented formula allows you to layer and build to create the perfect intensity, leaving your skin with a matte flush of colour that never looks flat or dull. Water and sweat-resistant, it’s perfect for adding long-lasting depth, definition, and dimension to your base. To create a flawless, bronzed finish, apply Tantour in dots along the contours of each side of the face and blend upwards with a fluffy brush or sponge in circular motions.

Why we love it: Creating the perfect flush of colour, this liquid blush leaves skin with a buildable, soft-focus, high-impact glow.

Give your base an instant, healthy flush of colour with the Huda Beauty Blush Filter, no filter needed. This lightweight liquid blush features buildable pigments and finely milled micro-pearls to give your cheeks a soft-focus, high-impact glow. The blendable formula melts effortlessly into the skin, offering major staying power for that coveted ‘airblushed’ look. Available in 11 sweetly-scented shades, this liquid blush works for all skin tones, while the innovative peanut-shaped doe-foot applicator makes for easy, precise application. Simply apply three dots on your cheeks and blend with your fingers for a multi-dimensional, radiant finish.

Why we love it: This lightweight, ultra-refined powder gives you a flawless, luminous finish that lasts all day.

The Huda Beauty Easy Bake Loose Baking & Setting Powder is the ultimate secret to long-lasting, melt-proof makeup. Inspired by Huda’s belief in the power of baking, this silky, lightweight powder seamlessly blends into the skin, leaving you with a matte, luminous finish that controls shine all day long. It subtly colour corrects and highlights the contours of your face, offering a translucent veil of colour that’s perfect for setting makeup or creating the ideal baking base. With its unique powder net that reduces waste, and nine shades to offer something for every skin tone, simply apply, bake, and dust away for a smooth, airbrushed look.

Why we love it: Create the ultimate icy eye with 18 ultra-pigmented shades, innovative textures, and effortlessly cool, frosty finishes.

Nail the icy eyes trend with the Huda Beauty Icy Nude Eyeshadow Palette. Packed with 18 intensely pigmented shades, this palette blends cool tones of silvers, burgundies, pinks, and nudes, giving you everything you need to create frosty, multidimensional looks. From bio-glitters and foiled shimmers to velvety mattes, the innovative textures offer endless possibilities for every kind of bold or subtle eye look. Whether you’re going for a frosted metallic finish or layering on the luxurious trio-chromes, this palette is buildable, blendable, and effortless to apply.

Why we love it: Create instant volume, length, and curl with just one coat.

Get ready for instant lash drama with the Huda Beauty 1 Coat Wow! Mascara. Featuring an innovative dual-sided brush and an intense, defining formula, this mascara coats each lash for instant curl, length, and extra volume, all with just one quick coat. The unique brush design makes application super easy and fast, delivering the ultimate faux lash effect without the need for multiple layers. Simply hold the brush close to your lash line and work it to your desired look for lashes that instantly stand out.

Why we love it: Transfer-proof, pigmented, and super smooth, this lip liner gives you fuller lips with all-day wear.

Perfectly contoured lips are a pencil away with the Huda Beauty Lip Contour 2.0. This velvety matte lip pencil is buttery soft, lightweight, and effortless to apply, offering a smooth finish that’s completely transfer-proof. Available in 12 universal shades, it’s perfect for creating a fuller-looking pout with a long-lasting, matte finish. The twist-up, retractable tip makes application easy, while the included mini sharpener ensures you always have a precise line. Whether you’re shaping, defining, or overlining, this lip contour pencil gives you 6-hour waterproof wear, making it your go-to for flawless lips all day long. To create the perfect shape, Huda recommends drawing an “X” on your cupid’s bow to create the arch, before lining the rest of your lips and filling in with your favourite lip product.

Why we love it: This gloss gives you full, juicy, plump lips with a glassy finish, no tingling required.

Unlock your juiciest, most reflective lips with the Huda Beauty FAUX FILLER Extra Shine Lip Gloss. Infused with vegan collagen and vitamin E, this gloss hydrates and smooths lips while giving them a fuller, plumper appearance and a glass-like finish. The formula melts effortlessly onto the lips, offering multi-dimensional shine without feeling sticky. Its big, juicy doe-foot applicator and precision tip make it super easy to define and fill in your lips for that plump, lip-filler effect. Available in seven universally flattering shades, from clear to sheer nudes and pinks, this gloss gives you a comfortable, long-lasting, and hydrating finish that lasts all day.