Drawing inspiration from the natural beauty look (popularised by TikTok’s ‘clean girl aesthetic’), there’s a growing trend in the makeup community for softer, more subtle eye makeup looks. In turn, this means that softer, natural looking colours are on trend, and when it comes to eye makeup in particular, brown eyeliner is set to be one of the biggest beauty trends for 2023.
Whereas black eyeliner creates a bold and stand-out look, brown eyeliner tends to give softer dimension to the eyes, whilst still providing richness and intensity. This easy eyeliner alteration can soften down an entire look, making it perfect for everyday, minimalistic makeup. It’s also much easier to apply.
Due to its subtlety, application is simple, but there’s still room to be creative with brown eyeliner. From a smudged smoky look to a bold graphic cat-eye, we’ve hunted down the best brown eyeliner looks for you to try.
@kelseyh.beautyblogger
We’re living for this warm brown graphic liner with pastel shadows and chunky glitter. @kelseyh.beautyblogger, you’re giving us some real Euphoria inspo right here.
@makeupxjp
This simple, subtle brown eyeliner look modelled by @angelica26mv adds great richness and depth to the eye. All we can say is GORGEOUS. Makeup by @makeupxjp and the photography by @divzimedia and retouching by @vijole_luko_retouching has really made this eyeliner the star of the show!
@georgialeebeauty
Who doesn’t love a smoky eye? We certainly do and @georgialeebeauty has stepped it up a notch using a brown eyeliner to add lashline definition.
@oilyorglowy
Talk about a cat-eye wing, @oilyorglowy has not only got the perfect brown eyeliner cat-eye wing down to a T, but has gone one step further by adding a graphic shadow liner above. Bold and beau-ti-ful!
@itscourtmitch
@itscourtmitch is cutting that crease! This look features not only one shade of brown liner, but two.
@meshad_
We’re feeling inspired thanks to @meshad_, who has nailed everyday glam, using brown eyeliner to enhance the eyes whilst managing to keep a natural, minimalistic makeup vibe.
@idaforsbackmakeup
Who knew a shimmery pink shadow and a graphic, yet subtle brown liner would work so well together? @idaforsbackmakeup did and is serving this look to us!
@jessie.coombe
@jessie.coombe showing us you really can do both, combining a cut crease with a cat eye. Thanks for demonstrating to us how it’s done!
@glammakeupbyamina
This is giving all-out glam, and we’re here for it! @glammakeupbyamina, you’ve nailed rose gold glam.
@ieva_makeupdelux
@ieva_makeupdelux is making us say yes to simplicity. A little shimmer, a little shadow, and a brown eyeliner that puts the cherry on top.
@jordanmua
@jordanmua is serving smoky shadow liner realness, mixing up makeup minimalism with a deep brown graphic outer liner.
@refrigerator.magnet
If you’re looking for a sign to use brown eyeliner in your glam looks, then this is it. We’re absolutely obsessed with this graphic glam from @refrigerator.magnet!
@fridas_artistry
@fridas_artistry understood the assignment with this red-brown liner and colourful shadow combo.
@paulinabaptistamua
A look you’ll definitely want to recreate on your next night out. @paulinabaptistamua breaks the rules with brown liner, combining a deep, bold cat eye with minimal jewels to give go-to, easy glam!
@makeupbymiisa
@makeupbymiisa is giving us all the creative inspiration we need in our lives with this fun brown eyeliner look. Mini stick-on gems + little brown liner swirls = pixie perfection!
@olivia_natalielucasmakeup
This gold glamour has got us all wanting brown eyeliner in our lives, thanks to @olivia_natalielucasmakeup. The liner adds extra depth and richness to this smoky, shimmer look and it’s to die for!
@makeupsbymaja
@makeupsbymaja showing us how a simple smokey brown liner is done! Combined with a subtle shadow to make it pop.
Our top brown eyeliner picks:
