Summer is here. The flowers have blossomed and the wild is calling. What better time to switch up your eye looks? Here at BEAUTY BAY, we’ve captured the lushest shades of summer with our new Botanical Palette, brimming with 20 nature-inspired hues ranging from energising greens and playful purples to ripe and ready apricots. Brimming with soft mattes, metallic washes, and shimmer finishes, along with our buildable, blendable, and long-lasting formula you know and love, it’s time to unleash your wildest glam yet.
Hauled it already and looking for some inspo? Unlimited summer looks can be unleashed with this earthy eyeshadow palette, but we’ve narrowed down two of our current faves for you to try. Scroll on to learn how to recreate our matcha latte-inspired Matcha Meadow and amethyst-inspired Lavender Luxe look, courtesy of @ellanewport_.
How To Create The Matcha Meadow Look
The obsession with matcha lattes is ever-growing, so it’s no surprise that Matcha Latte Makeup is the next trend to hit our FYPs. Putting a colourful twist on the original creamy latte makeup trend, Matcha Latte Makeup uses pops of green to draw attention to the eyes. We’ve packed our Botanical Palette with the perfect shades you need to recreate this look for yourself, with a touch of the wild sprinkled in for good measure.
Step 1: Matcha base
Prep your eyelids with the By BEAUTY BAY eye base. Next, take the shade Matcha from our Botanical Palette and sweep over lid, blending it up to your brow bone.
Step 2: Define your crease
To add some depth and dimension to your look, take the shade Mushroom and buff into the crease of your eye. If you have a hooded lid, place the colour slightly above the crease so that the colour is still visible when your eyes are open.
Step 3: Highlight your inner corner and brow bone
Apply the shade Amazon to the inner corner of the eyes to brighten and open the eyes. Taking the shade Lily, follow by highlighting the brow bone to give the illusion of a lifted brow.
Step 4: Define your lash line
Using a fine tip brush, create the effect of thicker lashes by gliding the shade Oak along the upper lash line, flicking out as you reach the outer corner to accentuate the eye. For added drama, follow by pressing the shade Myrtle along the lower lash line.
Step 5: Complete with mascara
For the perfect finishing touch, complete the look with our By BEAUTY BAY High-Key Volume Mascara.
@beautybay The formula you all know and LOVE… 😍 Our brand new limited edition Botanical palette is here and you don't want to miss this one 🤭 Once it's gone it gone, so happy shopping ✨ #ByBEAUTYBAY #BEAUTYBAY #Botanical #Swatching #SummerEyeshadow #PaletteSwatching ♬ original sound – BEAUTY BAY
How to create the Lavender Luxe look
Confirmed by The Golden Globes, purple eyeshadow is the new it colour for 2024. Amethyst makeup and cosmic eye looks in particular are taking the beauty industry by storm, featuring purple hues with varying levels of intensity. Whether you’re buffing out a lilac smoky eye or packing on deep plum pigments, the options are endless for your next purple eye and we’re obsessed with them all. Recreate our purple-inspired Lavender Luxe look with the Botanical Palette to stay on top of the trends.
Step 1: Create your wing
Prime your eyelids with our eye base. Next, apply the shade Eggplant to the outer-half of the lid with a fine-tip brush, creating a wing shape. Buff out the colour with a fluffy brush, leaving the wing defined.
Step 2: Buff and blend
Blend the shade Quartz into the shade Eggplant, bringing the colour over the lid and into the inner corner.
Step 3: Highlight the inner corner and brow bone
Accentuate and brighten your eyes by applying the shade Savanna into the inner corner. For a lifted look, apply the same shade to your brow bone.
Step 4: Define your lower lash line
Using a fine tip brush and the shade Eggplant, gently press the colour onto the lower lash line for extra definition.
Step 5: Apply mascara
Complete your purple-inspired look with our High-Key Volume Mascara for extra drama and definition.
