Makeup is fighting its way on to our TikTok feeds and you only need to search ‘#makeup’ to witness the explosive impact it is having – currently a reach of over 126.6 billion views… Yes, you heard that correctly. Billions of people are currently cruising through the makeup challenges and skincare tutorials on the app to find their next favourite beauty influencer.
We know that fighting the TikTok algorithm to get what you really want to see on your feed is hard work so, to make your life a little bit easier, here are ten accounts to follow on TikTok if you’re as makeup obsessed as we are. There is always a reason why followings sky rocket and it’s not just from being sensational at their craft.