We love raving about Made By Mitchell, Beauty of Joseon, The Ordinary, and plenty of other beauty brands here at BEAUTY BAY. But we really love raving about our own By BEAUTY BAY skincare, makeup, haircare, and body care products, too.
Every single product in our By BEAUTY BAY range is affordable, vegan, cruelty-free, and designed with you in mind. We think about the formula first, so you know each essential is effective and easy to use. Whether it’s our award-winning mascara or our viral cleansing balm, we like to think of these as the everyday staples you can count on.
But like anything, you can’t just take our word for it. So we’ve dug out our favourite 5* reviews of our best By BEAUTY BAY products for you to hear just how good they are, straight from those who’ve tried and loved them…
1. Chamomile + Oat Lipid Cleansing Balm
5* reviews and counting: 1,716
About the product: If you haven’t already tried our Chamomile + Oat Lipid Cleansing Balm, meet the new first step to your double cleansing routine. Our By BEAUTY BAY cleansing balm melts away makeup and SPF effortlessly, leaving your skin feeling clean, comfortable, and nourished. It’s suitable for all skin types, as it’s made with 86% naturally derived ingredients, including soothing chamomile as part of a complex, which helps to calm stressed and inflamed skin.
Our favourite 5* review: “So soothing and cleansing. I’ve had oily and sensitive skin for years and nothing cleared my skin up better than this! As someone who does wild and bold makeup alot this is a life saver for taking it off!” – Ellie G
2. Bright 42 Colour Palette
5* reviews and counting: 2,067
About the product: Our BY BEAUTY BAY eyeshadow palettes are known for their creamy, long-lasting, pigmented formula, which is why they’re such a fan favourite. The Bright 42 Colour Palette features 42 bold, technicolour shades, from pinks and purples to yellows and greens. It gives you every shade you’d need to recreate that electric cut crease or vibrant wing that pops up on your FYP and Pinterest feed. So you can build, blend, and buff to your heart’s content.
Our favourite 5* review: “Beautiful rainbow palette. The mattes are super pigmented and blend like a dream. The shimmers are outstanding quality, so so gorgeous and sparkly.” – Sarah L
3. High-Key Volume Mascara
5* reviews and counting: 375
About the product: Ultra-black. Lengthening. Volumising. The High-Key Volume Mascara has all the makings of a five star mascara. Our By BEAUTY BAY mascara creates a panoramic, faux-lash effect by gripping onto each and every lash. Non-clumping and a seasoned pro at evenly distributing the formula, the hard brush core precisely lifts and separates lashes. And no lash is left behind, as it gets right into those finickity corners to coat fine, shorter lashes.
Our favourite 5* review: “This is the best mascara I’ve ever purchased.” – Coral A
4. Face Palette in First Light
5* reviews and counting: 565
About the product: The reviews speak for themselves with our Face Palette in First Light, as inside there’s everything you need to create a glowy, warm base. A true crowd pleaser, it features one bronze shade, two blush shades, and one highlight shade. Each one’s creamy, buildable, and blendable, so you can add just the right amount of definition, rosiness, and shimmer to your face.
Our favourite 5* review: “The colours are perfect for my skin tone and apply really nicely. The blush is very pigmented so a little goes a long way as you can build up to your preference. The highlighter is beautiful and I haven’t found one as good as this for a long time!” – Holly M
5. Jelly Grip Hydrating Primer
5* reviews and counting: 112
About the product: If you’re looking for a primer that actually keeps your makeup where it’s meant to be, and all day, reach for the Jelly Grip Hydrating Primer. The lightweight formula melts into skin to leave behind a tacky base as well as a blurred and smoothed complexion. It’s infused with hyaluronic acid to hydrate, and apricot extract to plump, soothe, and refresh the skin.
Our favourite 5* review: “This primer is amazing. So hydrating. My makeup lasts all day!” – Ciara W
6. Liquid Cream Blush
5* reviews and counting: 680
About the product: Biassed, but our creamy By BEAUTY BAY blush is must-have, mainly because it’s super pigmented and blends out effortlessly and evenly. Every time. The lightweight, fluffy formula of our Liquid Cream Blush leaves behind a satin finish on the cheeks and high points. And we even like to use it on the lips, too. Buildable and available in six rosy shades, layer to find your shade or just swipe on once for a sheer tint.
Our favourite 5* review: “Loved the chunky packaging. 1st time buying BB own brand products. High pigment, great colour. Easy to blend. Looks natural but easy to build drama with it. 100% would buy again” – Samantha
7. Make Face Multi-Use Complexion Palette
5* reviews and counting: 148
About the product: If you’re after a palette that does it all, the Make Face Multi-Use Complexion Palette is the answer. Featuring 11 creams and one powder in a range of shades, you can conceal, sculpt, correct, and set your eyes, lips, and cheeks. It’s the ideal makeup palette for on-the-go, or if you’re a bit of a makeup novice looking for a fail-safe face palette.
Our favourite 5* review: “So I’m awful at putting on makeup but this palette makes everything so easy, even I can do it!!” – Ceri-Anne
8. Bronzing Drops
5* reviews and counting: 77
About the product: Our By BEAUTY BAY Bronzing Drops only launched in 2024, but have already become a staple in beauty routines. Perfect for the face, neck, and body, you can easily build up these wash-off drops to create a bronzy, shimmery shade that’s just right for you. Formulated with hydrating hyaluronic acid, moisturising glycerin, and nourishing jojoba oil, your skin gets some TLC as well as a glowy finish.
Our favourite 5* review: “These bronzing drops are great, especially if your wanting something subtle. I only use one drop and mix it with my moisturiser and it gives me a nice, bronzed look without it being too obvious I have something on my face. Great product” – Tiegen S
9. Colloidal Oatmeal + Oat Lipid Moisturiser
5* reviews and counting: 868
About the product: As well as our cleansing balm, our Colloidal Oatmeal + Oat Lipid Rich Moisturiser is one of our most popular By BEAUTY BAY skincare products. Deeply hydrating, it sinks into skin to nourish and replenish, and can be used in the AM or PM. Formulated with colloidal oatmeal that contains natural actives like beta-glucan and protein, as well as ceramide-rich oat lipid, this moisturiser soothes, restores, and retains moisture without clogging pores.
Our favourite 5* review: “I have been using this moisturiser for a year now. It has a lovely texture and whilst it seems like a thicker moisturiser which would be perfect for the colder months, I use this all year round and it doesn’t feel too heavy for summer. I love it!” – Emily M
10. Super Plump Lip Gloss
5* reviews and counting: 237
About the product: For a lip plumping product that moisturises and actually leaves your lips looking fuller, try our By BEAUTY BAY Super Plump Lip Gloss. It contains a zingy plumping agent derived from hot peppers and a chunky cushioned doe foot applicator for the ultimate full-lip look. Oh and it might actually be the glossiest thing we’ve ever put on our lips – juicy lips pending…
Our favourite 5* review: “This stuff tingles when you put it on. A really nice tingly feeling. You can feel your lips plumping up instantly. I love it. And I will definitely buy it again.” – Michelle
11. Glow Filter
5* reviews and counting: 291
About the product: It’s dewy. It’s glowy. It’s brightening. The By BEAUTY BAY Glow Filter is a base hero product of ours. Wear it as foundation on no-makeup makeup days for a subtle touch of sheer colour. Or, as a primer underneath a heavier foundation. Super easy to blend and featuring a gel-like formula, you’re guaranteed a flawless base every time.
Our favourite 5* review: “Really love this product, great as a base in areas which need more brightness such as the undereye and also love mixing with other products to change their texture to add a nice glow to the skin.” – Laura R
