The world of Korean skincare is constantly evolving, delivering everything from skin-quenching Korean serums to skincare essence must-haves, all powered by traditional, natural ingredients. Among the rising stars, one brand stands out: ANUA. A favourite in Korea, ANUA simplifies skincare by focusing on what really matters—healthy skin and a feel-good approach to beauty. No Korean skincare routine is complete without ANUA, whether you’re chasing that glass-skin glow or just need a little extra TLC.
Joining the ranks of the best K-Beauty brands like Beauty of Joseon, AXIS-Y, Laneige, and mixsoon, ANUA is taking the industry by storm, flying off the shelves and flooding TikTok feeds everywhere. From their signature heartleaf-powered formulas to their best-selling products, here’s everything you need to know about this must-try K-Beauty brand.
Is ANUA a Good Brand?
Absolutely. ANUA’s philosophy is rooted in nurturing your overall well-being to achieve healthier, more vibrant skin. The brand’s hero ingredient, heartleaf, is the star of their viral Heartleaf 77% Soothing Toner, and it’s packed with soothing, anti-inflammatory properties that calm irritation and redness. With a minimalist approach, ANUA avoids unnecessary additives, ensuring their products deliver exactly what your skin needs without any fuss.
Sustainability is also at the core of everything ANUA does, from ethical ingredient sourcing to eco-friendly packaging. It’s skincare that’s as kind to the planet as it is to your complexion.
Is ANUA Skincare Natural & Cruelty-Free?
Yes! ANUA is proudly vegan and cruelty-free, using pure, natural ingredients like soothing heartleaf and hydrating birch extract. Their formulas are free from irritants, making plenty of ANUA products perfect for sensitive skin types. Plus, the brand is committed to sustainable practices throughout their manufacturing processes. Good for your skin and guilt-free? Sign us up.
Is ANUA Available in the UK?
Thankfully, yes! Since arriving in the UK, ANUA has become a go-to for skincare enthusiasts and beauty professionals alike. As one of the UK stockists, we’re proud to offer their sought-after range at BEAUTY BAY. Whether you’re looking to minimise pores, calm your complexion, or strengthen your skin barrier, ANUA has the perfect solution.
Keep scrolling for the best ANUA products to add to your routine—prepare to fall in love with your new skincare staples.
The Best ANUA Cleansers & Face Washes
ANUA Heartleaf Pore Control Cleansing Oil
Best for: Oily & Combination Skin
Packed with 10,000ppm of heartleaf extract, this cleansing oil works to fight acne, remove blackheads and whiteheads, and clear makeup without clogging your pores. The moisturising blend of jojoba, grape seed, and macadamia seed oils keeps your skin hydrated and refreshed, without making your skin oily. Perfect for thoroughly cleaning your skin as the first step of your double cleanse.
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam
Best for: Sensitive Skin
This creamy cleanser combines ANUA’s patented Anti-Sebum P Complex with salicylic acid to deeply clean and gently exfoliate pores without irritation. With 3,000ppm of finely ground heartleaf powder and calming quercetin, it’s perfect for sensitive skin, leaving it clean, nourished, and soothed. A great way to deeply cleanse the skin without causing redness.
The Best ANUA Toners & Essences
ANUA Heartleaf 77% Soothing Toner
Best for: Redness & Breakouts
A TikTok favourite, this Korean toner is a go-to for soothing redness, calming breakouts, and balancing oil levels without clogging pores. It combines heartleaf, panthenol, AHA-rich sugarcane, and centella asiatica to gently exfoliate, deeply hydrate, and strengthen your skin barrier. The perfect way to exfoliate skin, without aggravating it.
The Best ANUA Moisturisers & Creams
ANUA Heartleaf 70% Daily Lotion
Best for: Acne-Prone Skin
This lightweight moisturiser hydrates every layer of your skin. Three types of hyaluronic acid work to penetrate the skin deeply with hydration, and help the skin to retain moisture. Anti-inflammatory and antimicrobial heartleaf helps prevent acne, clogged pores, and excess oil. Its watery texture absorbs quickly, leaving your skin silky smooth without any greasy residue—a great pick for a daytime cream.
ANUA Heartleaf 70% Intense Calming Cream
Best for: Damaged Skin Barrier & Dry Skin
Breathe some zen into your skincare routine with this super soothing formula: the heartleaf works to relieve irritation, support the healing of breakouts, and deeply nourish the skin, whilst a moisture-boosting blend of ceramides and panthenol hydrates and strengthens the skin barrier. Apply as a night cream before bed as part of a dry skin skincare routine, and wake up with beautifully plumped skin.
The Best ANUA Serums & Ampoules
Wondering what ampoules are? Put simply, they’re highly concentrated blends of active ingredients (typically stronger than Korean serums), designed to target tricky skin issues like dehydration, pigmentation, and fine lines.
ANUA Heartleaf 80% Soothing Ampoule
Best for: Sensitive & Acne-Prone Skin
This highly concentrated formula reduces redness, calms acne, and defends against external irritants. Packed with hyaluronic acid, betaine, and panthenol, it delivers triple-layer hydration for a dewy, radiant glow.
The Best ANUA Exfoliants
As ANUA is all about gentle but effective skincare, you won’t be left with any of the dryness or irritation you might have experienced with the exfoliants of yesteryear thanks to their gentle, yet effective exfoliants.
ANUA BHA 2% Gentle Exfoliating Toner
Best for: Acne-Prone Skin
Formulated with 2% salicylic acid, this toner clears out congestion, tackles acne, and balances oil levels. With tea tree leaf extract to calm breakouts and inflammation, along with six ceramides to deeply hydrate and repair the skin barrier, this lightweight toner quickly sinks into the skin for a healthier, happier complexion.
ANUA Heartleaf LHA Moisture Peeling Gel
Best for: Dull Complexion
This gentle exfoliant uses LHA (a mild salicylic acid derivative) to clear pores, remove dead skin cells, and control oil levels. Combined with heartleaf, it soothes and hydrates skin, leaving it smooth and irritation-free. Your skin will be left glowing after using this, a must-try.
Best for: Acne-Prone Skin
Try these easy to use pads and say goodbye to clogged pores. With a dual-sided design, on one side, this pad gently exfoliates, clears congestion, and removes blackheads and whiteheads with PHA. Flip to the other side for anti-inflammatory heartleaf and soothing madecassoside to calm acne, reduce redness, and ward off breakouts. Thanks to this pad, your skin is about to be calmer and clearer than ever before.
ANUA’s minimalist yet effective approach to skincare is here to transform your routine. Explore their range today and experience the soothing power of heartleaf for yourself.
