The world of skincare is constantly evolving, covering everything from skin quenching serums to smoothing must-haves. But one brand is here to simplify things in the best way possible. ANUA, a beauty favourite in Korea, is all about stripping back the unnecessary and focusing on what really matters: healthy skin and a feel-good approach to beauty.
Earning a space in the hearts of beauty obsessives alongside K-Beauty brands like Beauty of Joseon, AXIS-Y, and mixsoon, this bestseller is flying off the shelves and flooding our FYPs. From the brand’s backstory to the best ANUA products out there, keep scrolling for everything you need to know about your new K-Beauty obsession.
Who is ANUA?
ANUA is a Korean skincare brand that believes nurturing your overall wellbeing is the key to achieving healthier, more vibrant skin. They prioritise rich, nature-powered ingredients like heartleaf – the hero in the viral Heartleaf 77% Soothing Toner – carefully selected for their skin-boosting properties. Staying true to their minimalist philosophy, they avoid unnecessary additives and instead focus only on what your skin truly needs. ANUA also keeps sustainability at the forefront of all they do; from sourcing and production to packaging, you can rest assured all their products are as kind to the environment as they are to your skin.
Is ANUA available in the UK?
Thankfully, yes! Even better, you can now bag all your ANUA essentials at BEAUTY BAY.
What is Heartleaf Extract good for?
Heartleaf Extract is derived from Houttuynia cordata, a flowering plant originating from Southeast Asia. Rich in anti-inflammatory, antibacterial, and antioxidant qualities, this botanical powerhouse ingredient is ideal for soothing irritated and inflamed skin. Heartleaf Extract also works to regulate sebum production and keep excess oil at bay without stripping the skin of its natural moisture, making it a popular choice for those with oily and combination skin types.
Is ANUA skincare natural?
ANUA have made it their mission to use pure, natural ingredients in their products, ranging from soothing heartleaf to moisturising birch. They also steer clear of irritants, making their skincare suitable for every skin type.
ANUA products you can get at BEAUTY BAY
Want to reduce the appearance of pores, calm your complexion, or boost your skin’s barrier? Whatever your goal, ANUA has the super simple, ultra-effective skincare solution for you. Here’s the best ANUA products we’ll be adding to our basket time and time again.
ANUA Heartleaf Pore Control Cleansing Oil
Leave clogged pores in the past with the ANUA Heartleaf Pore Control Cleansing Oil. Packed with 10,000ppm of heartleaf to fight acne and draw out blackheads and whiteheads, this oil removes makeup, soothes skin, and controls sebum. It’s also infused with a moisturising blend of jojoba, grape seed, and macadamia seed oils, for a hydrated, refreshed, and clearer finish.
ANUA Heartleaf 77% Soothing Toner
Looking for a toner that heals redness, acne, eczema, and rosacea? Say hello to the ANUA Heartleaf 77% Soothing Toner. But what does ANUA Heartleaf Toner do? Soothing irritation, relieving breakouts, and balancing natural oil levels without clogging your pores, this one is about to become your new go-to. Alongside anti-inflammatory heartleaf, a powerhouse trio of panthenol, AHA-rich sugarcane, and Centella asiatica work together to deeply hydrate, gently exfoliate, and strengthen the skin barrier.
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam
Purify your pores with the ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam. Packed with ANUA’s patented Anti-Sebum P and Salicylic Acid complex, along with 3,000ppm of finely ground heartleaf powder, this foam deeply cleans, unclogs, and gently exfoliates pores. It’s also infused with quercetin to calm inflammation and nourish your skin from within.
ANUA Heartleaf 70% Daily Lotion
Glowing skin has never been easier with the ANUA Heartleaf 70% Daily Lotion. Homegrown heartleaf works to fight breakouts, redness, excess oil, and keep acne at bay, while three types of hyaluronic acid hydrate every layer of skin. Thanks to its lightweight, watery texture, enjoy silky-smooth skin without any sticky or greasy feel.
ANUA Heartleaf 80% Soothing Ampoule
Indulge in the barrier-boosting powers of the ANUA Heartleaf 80% Soothing Ampoule. This lightweight, fast-absorbing formula fights redness, tackles acne, and protects your skin from irritation. Brimming with a blend of hyaluronic acid, betaine, and panthenol, this moisturising must-have delivers triple-layer hydration for a dewy, glass-skin radiance.
ANUA BHA 2% Gentle Exfoliating Toner
Make smoother, clearer skin a reality with the ANUA BHA 2% Gentle Exfoliating Toner. Formulated with 2% salicylic acid, this toner clears out congestion, tackles acne, and balances oil levels. With tea tree leaf extract to calm breakouts and inflammation, along with six ceramides to deeply hydrate and repair the skin barrier, this lightweight toner quickly sinks into the skin for a healthier, happier complexion.
ANUA Heartleaf LHA Moisture Peeling Gel
Get a gold standard glow with the ANUA Heartleaf LHA Moisture Peeling Gel. Powered by LHA, a gentle salicylic acid derivative, this gel sweeps away dead skin cells, clears pores, and controls oil levels, leaving you with skin that’s smooth and radiant. A calming complex of heartleaf extract also works to hydrate, soothe, and tackle breakouts for irritation-free, silky-soft skin.
ANUA Heartleaf 77 Clear Pad
Put a stop to clogged pores with ANUA Heartleaf 77 Clear Pad. On one side, this pad gently exfoliates, clears congestion, and removes blackheads and whiteheads with PHA. Flip to the other side for anti-inflammatory heartleaf and soothing madecassoide to calm acne, reduce redness, and ward off breakouts. Thanks to this pad, your skin is about to be calmer and clearer.
ANUA Heartleaf 70% Intense Calming Cream
Breathe some zen into your skincare routine with the ANUA Heartleaf 70% Intense Calming Cream. Infused with heartleaf extract, this soothing formula relieves irritation, supports the healing of breakouts, and deeply nourishes the skin. This is paired with a moisture-boosting blend of ceramides and panthenol to hydrate and strengthen the skin barrier. Plumped skin for the win.
