Looking to upgrade your lip game? Here at BEAUTY BAY, we’ve worked hard to create the ultimate range of lip products designed to deliver juicy, vibrant, and hydrated lips for every occasion. From the creamy By BEAUTY BAY Gel Lip Liners and nourishing lip balms, to our bestselling, high shine plumping gloss, there’s something for every type of lip look. Best of all, every one of our products is vegan and cruelty-free, so you can swipe on your best lips yet completely guilt-free.
Tried, tested, and loved by all, keep scrolling to find out why our lip-loving must-haves need a spot in your beauty bag.
Super Plumping Lip Glosses
Shades available: Clear, Fizz, Cosmic Pearl
Plump, glossy, and ultra-moisturising, By BEAUTY BAY’s Plumping Lip Gloss is your secret to fuller lips with a high-shine finish. Packed with vitamin E, avocado oil, and a tingly pepper-derived plumping agent, this lip enhancer leaves lips instantly plumped and fuller-looking. Pair with our latest limited edition lip topper, Cosmic Pearl, for a pearlescent, multi-dimensional glow.
Jelly Lip Oils
Shades available: Cherry, Vanilla & Coconut, Strawberry, Papaya, Watermelon & Kiwi
Swipe on summer with the By BEAUTY BAY Jelly Lip Oil, a glossy, subtly tinted treat for your lips. Infused with jojoba, meadowfoam, macadamia oils, and vitamin E, it nourishes and smooths while adding a sheer wash of colour. Non-sticky, ultra-glossy, and irresistibly scented, this is the secret to your juiciest lips ever.
Sheer Tinted Lip Balms
Shades available: Strawberry, Cherry, Vanilla & Coconut, Hot Chocolate, Mulled Cherry, Rose Latte
Looking for a product that cares for your lips and enhances them? We heard your wishes and made the By BEAUTY BAY Sheer Tinted Lip Balm. Enriched with jojoba oil and vitamin E, these balms deliver a touch of subtle colour, glossy hydration, and a hint of flavour in every swipe. Lightweight, non-sticky, and perfect for everyday wear, these lip-boosting balms will be your new go-to for soft, smooth, and naturally radiant lips.
Hydrating Lip Tints
Shades available: Love, Scotch, Brownie, Calypso, Slippers, Daquiri
Meet your perfect balance of hydration and colour, the By BEAUTY BAY Hydrating Lip Tints. Packed with hyaluronic acid, seaweed, and Irish moss, these tints drench your lips in moisture while delivering a soft, natural wash of colour. Lightweight and balm-like, they glide on smoothly for a glossy, tinted finish that feels as good as it looks.
Lip liners
Shades available: Whip, Vintage, Toast, Heather, Pulp, Heart, Ruffle, Balloon
Define like never before with the By BEAUTY BAY Lip Liners, your go-to for precise, smudge-proof colour. With a soft, creamy formula and eight matte shades designed to match the By BEAUTY BAY Lipsticks, these liners effortlessly enhance your natural lip shape. Long-lasting and easy to apply, they’re the ultimate finishing touch for any makeup look.
Gel Lip Liners
Shades available: Chai, Terracotta, Saddle, Truffle
Our Gel Lip Liners are designed to add smooth and effortless dimension to your lips. Buttery-soft and ultra-creamy, the formula glides on to deliver bold, long-lasting colour that stays put. Smudge-proof and transfer-resistant, these liners are the solution to flawless, fade-free lip looks. Pair with our Hydrating Lip Tints for next level smooth, soft colour.
By BEAUTY BAY Cream Sheen Lipstick
Indulge in the By BEAUTY BAY Cream Sheen Lipstick, where ultra-creamy texture meets intense, vibrant colour. This richly pigmented formula glides onto your lips for a smooth, luminous finish with just one swipe. Choose your perfect shade or collect them all for a creamy, comfortable finish that’ll see you through from everyday glam to sultry nighttime looks.
