When there’s endless makeup brands popping up, we know how difficult it can be to know which are worth the hype, especially when they’re suspiciously affordable. But here at BEAUTY BAY, we’ve got the intel to know which affordable makeup brands have high-quality formulas and extensive shade ranges. And the ones that should be in your makeup routine.
Ready to add to basket? Here are 6 affordable makeup brands we love at BEAUTY BAY.
1. By BEAUTY BAY
We know this looks a little (very) biased, but our By BEAUTY BAY brand really ticks the “high-end formulas with an affordable price tag” box. We’re mainly known for our ultra-pigmented, buildable, blendable colour palettes that are MUA faves. But our BEAUTY BAY range is brimming with reams of gentle skincare, high-quality makeup, and professional level tools. A lot of our products don’t even make it into double digits, so it really is one of the best affordable makeup brands.
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2. Samplr
If Samplr aren’t on your radar yet, they should be. Designed with accessibility in mind, the brand bring you bold, ultra-pigmented colour and customisation tools straight from the lab to you at lab-grade prices. From the electric #03_NEON GRUNGE 25-Pan Colour Palette to the everyday #04_UNDONE 25-Pan Colour Palette, there’s something for every style.
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3. Maybelline
They’re known globally for their makeup that delivers professional-looking results without costing the world, which is why we love Maybelline. They combine trend-driven innovation with formulas that actually work, which is why their mascaras and foundations are so popular.
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4. Glow Hub
Glow Hub is the perfect example of makeup meets skincare. They’re big news on TikTok thanks to their innovative, skin-loving formulas that give you the coverage and colour you want, plus some serious hydrating and nourishing skincare benefits. Affordable, versatile, and pocket-friendly – it’s a win win.
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5. Makeup Revolution
Did you know Makeup Revolution, Revolution Pro, Planet Revolution and XX Revolution are all part of Revolution Beauty? Known and loved for their affordable dupes of high-end holy grails, every brand delivers quality and trend-led must-haves in the makeup and haircare world. Trust us, you’ll keep coming back to this family of affordable beauty.
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6. The Beauty Crop
If there’s all-rounder brand that’s pocket-friendly, The Beauty Crop has to be it. Since launching in 2015, their range of setting powders and primers are influencer-favourites thanks to their lasting power and skincare benefits.
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