What's New

Here at Beauty Bay we’re constantly in pursuit of the best and brightest in beauty. From innovative breakthroughs to exciting beauty steals, our new arrivals showcase the best of the latest beauty launches – a beauty ‘It List’ if you will, keeping you up to date with the latest trends and technologies. Meet the smartest, savviest, and most innovative beauty products on our shelves right now; what you need, what you want, and what really works.

160 items