The summer send off

Get up to 60% off beauty you love from Sol de Janeiro, FOREO, Bondi Sands, and more.

The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare essentials with our Beauty Advent Calendar, saving you 75% on the bestsellers you love the most.

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Juicy new K-Beauty brands

Plumping. Glass skin-giving. Trending. Shop the Korean skincare everyone's talking about from Dr. Althea, Genabelle, and KUNDAL.

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4 for £10

Haul 4 for £10 on selected By BEAUTY BAY items

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New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

Danessa Myricks Beauty

Yummy Skin Liquid Blurring Balm Setting Spray

Dr. Althea

Vitamin C Boosting Serum

By BEAUTY BAY

Mini Charms 9 Colour Palette

The Flat Lay Co.

Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

By BEAUTY BAY

8 x 42 Palette Vault

Genabelle

PDRN Rejuvenating Toner

Kundal

Honey & Macadamia Protein Treatment Cherry Blossom

By BEAUTY BAY

Prism 12 Piece Travel Brush Set With Holder

Flower Knows

Strawberry Rococo Hand Mirror

Huda Beauty

Easy Bake Loose Baking & Setting Powder

By BEAUTY BAY

Micro-Sketch Brow Blade Pen Deep

Babe Original

Essential Serum

A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Bring the heat

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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Student Beauty 101

Find out what we've got in store for students this September

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New. New. New.

Bring your fairytales to life with Flower Knows, the enchanting new drop you won’t want to miss. Fall for the Strawberry Cupid Collection, plus more timeless faves.

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