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Do lips, like you.
Need a signature lip combo? Find one that feels like you with our By BEAUTY BAY buildable stains and bold, juicy glosses. Because this is your beauty, your way.

It's playtime
Build, blend, and play with Samplr, exclusively available at BEAUTY BAY. Bringing bold, ultra-pigmented colour straight from the lab, straight to you. This is premium beauty at an accessible lab-grade price.

Back by wild demand
We've gone back into the archives to relaunch our 2021 Wilderness 20 Colour Palette. You asked, we delivered.
Shop By BEAUTY BAY
Flying off the shelves

By BEAUTY BAY
Wilderness 20 Colour Palette

Laneige
Midnight Minis

Dasique
Juicy Dewy Tint

Samplr
#02_MOOD 25-Pan Colour Palette

By BEAUTY BAY
LED Mirror Beauty Organiser

Danessa Myricks Beauty
Yummy Skin Liquid Blurring Balm Setting Spray

By BEAUTY BAY
Layer Up Blush Duo - Strawb Bonbon

By BEAUTY BAY
Locked-In Longwear Eyeliner - Coffee

By BEAUTY BAY
Mini Charms 9 Colour Palette

The Flat Lay Co.
Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

Laneige
Bouncy & Firm Mini Skin Treats

By BEAUTY BAY
8 x 42 Palette Vault


Brows so sleek
Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

A new lip era
Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

It's blurry. It's base.
Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

Smooth, silky shades
Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

Glam on the go
Keep your beauty safe and stylish with our all-new Beauty Cases in three different sizes, each complete with an LED mirror.

Student Beauty 101
Find out what we've got in store for students this September
Our Community
Show us your latest looks using #BEAUTYBAYhaul for a chance to appear on our homepage.
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