Your new self-care saviour from Rituals

Hit reset with Rituals, our newest, most relaxing drop. Make time to unwind with scented candles, charcoal face scrubs, pillow mists, and more.

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The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare essentials with our Beauty Advent Calendar, saving you 75% on the bestsellers you love the most.

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Juicy new K-Beauty brands

Plumping. Glass skin-giving. Trending. Shop the Korean skincare everyone's talking about from Dr. Althea, Genabelle, and KUNDAL.

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4 for £10

Haul 4 for £10 on selected By BEAUTY BAY items

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New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

Dr. Althea

Vitamin C Boosting Serum

By BEAUTY BAY

Mini Charms 9 Colour Palette

The Flat Lay Co.

Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

By BEAUTY BAY

8 x 42 Palette Vault

Genabelle

PDRN Rejuvenating Toner

Kundal

Honey & Macadamia Protein Treatment Cherry Blossom

By BEAUTY BAY

Prism 12 Piece Travel Brush Set With Holder

Flower Knows

Strawberry Rococo Hand Mirror

Huda Beauty

Easy Bake Loose Baking & Setting Powder

By BEAUTY BAY

Micro-Sketch Brow Blade Pen Deep

By BEAUTY BAY

Glide & Line Shadow Stick Trio

Huda Beauty

Lip Contour Stain

A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

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Bring the heat

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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Student Beauty 101

Find out what we've got in store for students this September

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New. New. New.

Bring your fairytales to life with Flower Knows, the enchanting new drop you won’t want to miss. Fall for the Strawberry Cupid Collection, plus more timeless faves.

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