BEAUTY BAY uses cookies to ensure you get the best experience. Learn more

 

From day to play

Take your lip look from all day to all night with our new All Hours Lip Stain, available in two high-pigment shades.

Shop Now
3 for 2

3 for 2

Get 3 for 2 on selected By BEAUTY BAY favourites

Shop Now
All-new K-Beauty

All-new K-Beauty

See what the hype is about with Korean makeup and try playful lip, cheek, and face products from Kaja, new to BEAUTY BAY

Shop Now
£10 palettes

£10 palettes

Grab your fave By BEAUTY BAY palettes for just £10. Go, go, go!

Shop Now
Summer hair, sorted

Summer hair, sorted

Treat your locks to our Beach Babe Hair Kit and save 71% on strand saviours like OLAPLEX, Larry King, XMONDO, and more.

Shop Now

Shop by Brand

By BEAUTY BAY

Huda Beauty

Numbuzin

Sol de Janeiro

Beauty of Joseon

Nanolash

Medicube

Kayali

Made By Mitchell

Flying off the shelves

By BEAUTY BAY All Hours Lip Stain Crush

By BEAUTY BAY

All Hours Lip Stain Crush

SVG/review-stars-filled
SVG/review-stars-empty
4
£9.00

BEAUTY BAY Limited Edition National Lip Day Kit
Worth £68

BEAUTY BAY Limited Edition

National Lip Day Kit

£35.00£68.00

By BEAUTY BAY Pore Perfect Blurring Primer

By BEAUTY BAY

Pore Perfect Blurring Primer

SVG/review-stars-filled
SVG/review-stars-empty
50
£12.00

Numbuzin No.5 Vitamin-Niacinamide Concentrated Pad

Numbuzin

No.5 Vitamin-Niacinamide Concentrated Pad

£22.95

STYLIDEAS Wavelength LED Face Mask Light Blue
Exclusive

STYLIDEAS

Wavelength LED Face Mask Light Blue

£98.00

Beauty Of Joseon Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

Beauty Of Joseon

Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

12 colours
£13.40£17.00

By BEAUTY BAY Glide & Line Shadow Stick Trio

By BEAUTY BAY

Glide & Line Shadow Stick Trio

SVG/review-stars-filled
SVG/review-stars-empty
1
£20.00

By BEAUTY BAY Desert Haze 20 Colour Palette

By BEAUTY BAY

Desert Haze 20 Colour Palette

SVG/review-stars-filled
SVG/review-stars-empty
29
£16.00

Medicube Zero Pore Pad 2.0

Medicube

Zero Pore Pad 2.0

SVG/review-stars-filled
SVG/review-stars-empty
2
£20.95

Nanolash Eyelash Serum

Nanolash

Eyelash Serum

2 sizes
SVG/review-stars-filled
SVG/review-stars-empty
5
£39.00

By BEAUTY BAY 6 x 42 Palette Vault

By BEAUTY BAY

6 x 42 Palette Vault

SVG/review-stars-filled
SVG/review-stars-empty
146
£75.00£150.00

By BEAUTY BAY Hyper-Gloss Lip Click

By BEAUTY BAY

Hyper-Gloss Lip Click

3 colours
SVG/review-stars-filled
SVG/review-stars-empty
19
£9.00

CTA section divider
Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
Shop now
A new lip era​

A new lip era​

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

Shop Now
It's blurry. It's base.

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

Shop Now
Smooth, silky shades​

Smooth, silky shades​

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

Shop Now
Bring the heat​

Bring the heat​

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

Shop Now
Trending: Sea Witchery

Trending: Sea Witchery

Get that iridescent, ocean-inspired glow with these Sea Witchery beauty essentials.

Shop Now
New. Glowy. Fruity.

New. Glowy. Fruity.

Give your summer beauty a tropical touch with juicy new launches from Sol de Janeiro, including their new Cheriosa 39 Perfume Mist and Glow Motions Glow Oil Set

Shop Now
Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
The Best Korean Skincare Brands at BEAUTY BAY
The Best Korean Skincare Brands at BEAUTY BAY
13 Affordable Makeup Brands We’re Obsessed With
13 Affordable Makeup Brands We’re Obsessed With
We’re Obsessed With These Medicube Products
We’re Obsessed With These Medicube Products
A Guide to All The Best Sol de Janeiro Scents
A Guide to All The Best Sol de Janeiro Scents
A Simple Lip Care Routine For Your Most Hydrated Lips
A Simple Lip Care Routine For Your Most Hydrated Lips
The Best Face SPFs For 2025
The Best Face SPFs For 2025
How To Get The Korean Glass Skin
How To Get The Korean Glass Skin
The 9 Best Self-Tanning Products According To You
The 9 Best Self-Tanning Products According To You
Read More
PayPal PartnerPayPalKlarna PartnerKlarnaClearpayClearpayApple Pay PartnerAppleVisa PartnerVisaAmerican Express PartnerAmexMastercard Credit PartnerMastercardMastercard Debit PartnerMaestro