BEAUTY BAY uses cookies to ensure you get the best experience. Learn more

 

Made for midnight

Light up your late night looks with our new limited-edition Dark Lights 20 Colour Palette. From grungy plums to high-shine olives, this one's for sundown 'til sunrise.

Shop Now
Do beauty, like you. ​

Do beauty, like you. ​

Own your individuality with By BEAUTY BAY. Putting the U in beauty.​

Shop Now
It's playtime

It's playtime

Build, blend, and play with Samplr, exclusively available at BEAUTY BAY. Bringing bold, ultra-pigmented colour straight from the lab, straight to you. This is premium beauty at an accessible lab-grade price.

Shop Now
New from Huda

New from Huda

Shop the latest must-have drops from Huda Beauty including the new Easy Bake Duos and fresh shades of #FauxFilter Color Correctors.

Shop Now
The one worth the hype

The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare with our 2025 Beauty Advent Calendar. Includes 23 full-size products and four minis. Worth £450, yours for just £120

Shop Now

Shop By BEAUTY BAY

New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

By BEAUTY BAY Dark Lights 20 Colour Palette

By BEAUTY BAY

Dark Lights 20 Colour Palette

£16.00

Laneige Midnight Minis

Laneige

Midnight Minis

£22.00

Medicube PDRN Pink Peptide Serum

Medicube

PDRN Pink Peptide Serum

£19.95

Dasique Juicy Dewy Tint

Dasique

Juicy Dewy Tint

5 shades
£15.00

By BEAUTY BAY Bouncy Beam Shimmer Stick Trio

By BEAUTY BAY

Bouncy Beam Shimmer Stick Trio

£15.00

Samplr #02_MOOD 25-Pan Colour Palette

Samplr

#02_MOOD 25-Pan Colour Palette

£12.00

By BEAUTY BAY Wilderness 20 Colour Palette

By BEAUTY BAY

Wilderness 20 Colour Palette

SVG/review-stars-filled
SVG/review-stars-empty
137
£16.00

By BEAUTY BAY LED Mirror Beauty Organiser

By BEAUTY BAY

LED Mirror Beauty Organiser

£30.00

Danessa Myricks Beauty Yummy Skin Liquid Blurring Balm Setting Spray
Exclusive

Danessa Myricks Beauty

Yummy Skin Liquid Blurring Balm Setting Spray

SVG/review-stars-filled
SVG/review-stars-empty
10
£40.00

By BEAUTY BAY Locked-In Longwear Eyeliner​ - Coffee

By BEAUTY BAY

Locked-In Longwear Eyeliner​ - Coffee

SVG/review-stars-filled
SVG/review-stars-empty
2
£6.50

By BEAUTY BAY Mini Charms 9 Colour Palette

By BEAUTY BAY

Mini Charms 9 Colour Palette

SVG/review-stars-filled
SVG/review-stars-empty
315
£10.00

The Flat Lay Co. Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

The Flat Lay Co.

Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

£26.95

CTA section divider
Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
Shop now
Brows so sleek

Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

Shop Now
A new lip era​

A new lip era​

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

Shop Now
It's blurry. It's base.

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

Shop Now
Smooth, silky shades​

Smooth, silky shades​

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

Shop Now
Glam on the go

Glam on the go

Keep your beauty safe and stylish with our all-new Beauty Cases in three different sizes, each complete with an LED mirror.

Shop Now
Student Beauty 101

Student Beauty 101

Find out what we've got in store for students this October

Find out more
Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
14 Party Looks You Can Recreate With Our Dark Lights Palette
14 Party Looks You Can Recreate With Our Dark Lights Palette
All The Samplr Drops You Should Know
All The Samplr Drops You Should Know
How To Use The BEAUTY BAY Make Face Palette
How To Use The BEAUTY BAY Make Face Palette
The Biggest Korean Beauty Trends Right Now
The Biggest Korean Beauty Trends Right Now
3 Ways To Apply Blush For Different Looks
3 Ways To Apply Blush For Different Looks
4 Different Ways To Wear Eyeliner
4 Different Ways To Wear Eyeliner
A Guide To The Best KAYALI Scents
A Guide To The Best KAYALI Scents
These Are The Best Long-Lasting Lip Stains
These Are The Best Long-Lasting Lip Stains
Read More
PayPal PartnerPayPalKlarna PartnerKlarnaClearpayClearpayApple Pay PartnerAppleVisa PartnerVisaAmerican Express PartnerAmexMastercard Credit PartnerMastercardMastercard Debit PartnerMaestro