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From day to play

Take your lip look from all day to all night with our new All Hours Lip Stain, available in two high-pigment shades.

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3 for 2

3 for 2

Get 3 for 2 on selected By BEAUTY BAY favourites

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Your skin, but better.

Your skin, but better.

Rejuvenate, soothe, and balance your skin with the new STYLIDEAS Wavelength LED Face Mask, only at BEAUTY BAY.

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All-new K-Beauty

All-new K-Beauty

See what the hype is about with Korean makeup and try playful lip, cheek, and face products from Kaja, new to BEAUTY BAY

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Summer hair, sorted

Summer hair, sorted

Treat your locks to our Beach Babe Hair Kit and save 71% on strand saviours like OLAPLEX, Larry King, XMONDO, and more.

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Beauty of Joseon

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Kayali

Medicube

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Flying off the shelves

By BEAUTY BAY All Hours Lip Stain Crush

By BEAUTY BAY

All Hours Lip Stain Crush

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4
£9.00

KAJA Cheeky Stamp Blendable Blush

KAJA

Cheeky Stamp Blendable Blush

4 colours
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1
£24.00

Laneige Dreamy Lip Kit

Laneige

Dreamy Lip Kit

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94
£20.00

By BEAUTY BAY Pore Perfect Blurring Primer

By BEAUTY BAY

Pore Perfect Blurring Primer

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50
£12.00

Numbuzin No.5 Vitamin-Niacinamide Concentrated Toner Pad

Numbuzin

No.5 Vitamin-Niacinamide Concentrated Toner Pad

£22.95

Paese Cosmetics Eyeshadow Palette Warm Crush

Paese Cosmetics

Eyeshadow Palette Warm Crush

£22.00

STYLIDEAS Wavelength LED Face Mask Light Blue
Exclusive

STYLIDEAS

Wavelength LED Face Mask Light Blue

£98.00

Beauty Of Joseon Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

Beauty Of Joseon

Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

12 colours
£13.40£17.00

By BEAUTY BAY Glide & Line Shadow Stick Trio

By BEAUTY BAY

Glide & Line Shadow Stick Trio

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1
£20.00

By BEAUTY BAY Desert Haze 20 Colour Palette

By BEAUTY BAY

Desert Haze 20 Colour Palette

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29
£16.00

Medicube Zero Pore Pad 2.0

Medicube

Zero Pore Pad 2.0

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2
£20.95

Nanolash Eyelash Serum

Nanolash

Eyelash Serum

2 sizes
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5
£39.00

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Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
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A new lip era​

A new lip era​

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades​

Smooth, silky shades​

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Bring the heat​

Bring the heat​

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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Trending: Sea Witchery

Trending: Sea Witchery

Get that iridescent, ocean-inspired glow with these Sea Witchery beauty essentials.

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New. Glowy. Fruity.

New. Glowy. Fruity.

Give your summer beauty a tropical touch with juicy new launches from Sol de Janeiro, including their new Cheriosa 39 Perfume Mist and Glow Motions Glow Oil Set

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Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
The Best Korean Skincare Brands at BEAUTY BAY
The Best Korean Skincare Brands at BEAUTY BAY
13 Affordable Makeup Brands We’re Obsessed With
13 Affordable Makeup Brands We’re Obsessed With
We’re Obsessed With These Medicube Products
We’re Obsessed With These Medicube Products
A Guide to All The Best Sol de Janeiro Scents
A Guide to All The Best Sol de Janeiro Scents
A Simple Lip Care Routine For Your Most Hydrated Lips
A Simple Lip Care Routine For Your Most Hydrated Lips
The Best Face SPFs For 2025
The Best Face SPFs For 2025
How To Get The Korean Glass Skin
How To Get The Korean Glass Skin
The 9 Best Self-Tanning Products According To You
The 9 Best Self-Tanning Products According To You
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