BEAUTY BAY uses cookies to ensure you get the best experience. Learn more

 

Do beauty, like you. ​

Own your individuality with By BEAUTY BAY. Putting the U in beauty.​

Shop Now
Do base, like you.

Do base, like you.

Perfect your go-to base routine with our BEAUTY BAY cream and powder duo blushes and full-face complexion palettes. Here's to your beauty, your way.​

Shop Now
The one worth the hype

The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare essentials with our Beauty Advent Calendar, saving you 75% on the bestsellers you love the most.

Shop Now
7 years of colour

7 years of colour

Seven years of By BEAUTY BAY! Celebrate with our limited edition Birthday Bag worth £79, yours for £35. Psst... find a 2021 palette inside.

Shop Now

Shop By BEAUTY BAY

New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

Laneige Midnight Minis

Laneige

Midnight Minis

£22.00

BEAUTY BAY Limited Edition LED Mirror Travel Beauty Case

BEAUTY BAY Limited Edition

LED Mirror Travel Beauty Case

£30.00

Danessa Myricks Beauty Yummy Skin Liquid Blurring Balm Setting Spray
Exclusive

Danessa Myricks Beauty

Yummy Skin Liquid Blurring Balm Setting Spray

2 sizes
SVG/review-stars-filled
SVG/review-stars-empty
7
£25.50

By BEAUTY BAY Layer Up Blush Duo - Strawb Bonbon

By BEAUTY BAY

Layer Up Blush Duo - Strawb Bonbon

SVG/review-stars-filled
SVG/review-stars-empty
2
£10.00

By BEAUTY BAY Locked-In Longwear Eyeliner​ - Coffee

By BEAUTY BAY

Locked-In Longwear Eyeliner​ - Coffee

£6.50

Dr. Althea Vitamin C Boosting Serum

Dr. Althea

Vitamin C Boosting Serum

£23.75

By BEAUTY BAY Mini Charms 9 Colour Palette

By BEAUTY BAY

Mini Charms 9 Colour Palette

SVG/review-stars-filled
SVG/review-stars-empty
313
£10.00

The Flat Lay Co. Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

The Flat Lay Co.

Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

£26.95

Laneige Bouncy & Firm Mini Skin Treats

Laneige

Bouncy & Firm Mini Skin Treats

£25.00

By BEAUTY BAY 8 x 42 Palette Vault

By BEAUTY BAY

8 x 42 Palette Vault

SVG/review-stars-filled
SVG/review-stars-empty
592
£99.95£200.00

Genabelle PDRN Rejuvenating Toner

Genabelle

PDRN Rejuvenating Toner

£25.00

Kundal Honey & Macadamia Protein Treatment Cherry Blossom

Kundal

Honey & Macadamia Protein Treatment Cherry Blossom

£14.95

CTA section divider
Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
Shop now
Brows so sleek

Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

Shop Now
A new lip era​

A new lip era​

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

Shop Now
It's blurry. It's base.

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

Shop Now
Smooth, silky shades​

Smooth, silky shades​

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

Shop Now
Student Beauty 101

Student Beauty 101

Find out what we've got in store for students this September

Find out more
Your new self-care saviour from Rituals

Your new self-care saviour from Rituals

Hit reset with Rituals, our newest, most relaxing drop. Make time to unwind with scented candles, charcoal face scrubs, pillow mists, and more.

Shop Now
Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
3 Ways To Apply Blush For Different Looks
3 Ways To Apply Blush For Different Looks
4 Different Ways To Wear Eyeliner
4 Different Ways To Wear Eyeliner
The Biggest Korean Beauty Trends Right Now
The Biggest Korean Beauty Trends Right Now
A Guide To The Best KAYALI Scents
A Guide To The Best KAYALI Scents
The Best Korean Skincare For Acne-Prone Skin
The Best Korean Skincare For Acne-Prone Skin
These Are The Best Long-Lasting Lip Stains
These Are The Best Long-Lasting Lip Stains
Read More
PayPal PartnerPayPalKlarna PartnerKlarnaClearpayClearpayApple Pay PartnerAppleVisa PartnerVisaAmerican Express PartnerAmexMastercard Credit PartnerMastercardMastercard Debit PartnerMaestro