£10 & under

Snap up a beauty bargain and get By BEAUTY BAY, Urban Decay, and Made by Mitchell must-haves for just £10 and under.

New. New. New.

Bring your fairytales to life with Flower Knows, the enchanting new drop you won’t want to miss. Fall for the Strawberry Cupid Collection, plus more timeless faves.

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New beauty deals

Treat yourself with big savings on beauty from Eucerin, Rose & Caramel, and Hairburst, and more.

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Join the nice list

25 days of beauty are calling. Sign up now to unwrap exclusive makeup, skincare, and haircare treats before anyone else with our 2025 Advent Calendar.

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Shop By BEAUTY BAY

New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

By BEAUTY BAY

Micro-Sketch Brow Blade Pen Medium

Flower Knows

Strawberry Cupid Hand Mirror

rom&nd

Better Than Palette

Huda Beauty

Easy Blur Primer Bronze Fudge

KAJA

Cheeky Stamp Blendable Blush

Laneige

Dreamy Lip Kit

The Flat Lay Co.

Marshmallow Makeup Box Bag - Pink Cherries & Bows

By BEAUTY BAY

Pore Perfect Blurring Primer

Huda Beauty

Mini Easy Bake Sponge Set

Paese Cosmetics

Eyeshadow Palette Warm Crush

STYLIDEAS

Wavelength LED Face Mask Light Blue

Beauty Of Joseon

Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Bring the heat

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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Glowing skin is in

Get bronzed, radiant skin without the sun damage with these SPF and self-tanning staples.

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New. Huda. Here.

The new Easy Blur Bronze Primer from Huda Beauty has just dropped. Plus, bag new shades of the bestselling Easy Blur Foundation and Easy Bake Loose Powder Mini.

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