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Smooth, silky shades​

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Sunset Eyes

Sunset Eyes

Upgrade your eye glam with our new Glide & Line Shadow Sticks, Babe Original mascara, UKLASH brow gel, and more inside the Sunset Eyes bundle. Just £20, saving you 65%.

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Big Beauty Sale

Big Beauty Sale

Shop discounts on makeup, skincare, haircare, and wellness must-haves in our Big Beauty Sale.

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Bring the heat​

Bring the heat​

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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£10 palettes

£10 palettes

Grab your fave By BEAUTY BAY palettes for just £10. Go, go, go!

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Shop by Brand

By BEAUTY BAY

Huda Beauty

Sol de Janeiro

Beauty of Joseon

Nanolash

By Terry

Medicube

Kayali

Made By Mitchell

Flying off the shelves

By BEAUTY BAY Glide & Line Shadow Stick Trio

By BEAUTY BAY

Glide & Line Shadow Stick Trio

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1
£20.00

Revitalash Advanced Eyelash Serum Conditioner (6 Week Supply)

Revitalash

Advanced Eyelash Serum Conditioner (6 Week Supply)

£59.00

Medicube Zero Pore Pad 2.0

Medicube

Zero Pore Pad 2.0

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1
£20.95

By BEAUTY BAY Desert Haze 20 Colour Palette

By BEAUTY BAY

Desert Haze 20 Colour Palette

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7
£16.00

Nanolash Eyelash Serum

Nanolash

Eyelash Serum

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5
£39.00

By BEAUTY BAY 6 x 42 Palette Vault

By BEAUTY BAY

6 x 42 Palette Vault

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145
£75.00£150.00

Biodance Bio-Collagen Real Deep Mask x 4

Biodance

Bio-Collagen Real Deep Mask x 4

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18
£15.95

By BEAUTY BAY Hyper-Gloss Lip Click

By BEAUTY BAY

Hyper-Gloss Lip Click

3 colours
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14
£9.00

By BEAUTY BAY Glide & Line Shadow Stick Shimmy

By BEAUTY BAY

Glide & Line Shadow Stick Shimmy

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1
£8.00

By BEAUTY BAY Rose Glow 18 Piece Brush Set With Brush Stand

By BEAUTY BAY

Rose Glow 18 Piece Brush Set With Brush Stand

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692
£25.95£65.00

By BEAUTY BAY Mystery Starter Kit
Worth £62.50

By BEAUTY BAY

Mystery Starter Kit

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3
£25.00

By Terry TEA to TAN Face & Body Matte Finish

By Terry

TEA to TAN Face & Body Matte Finish

2 sizes
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£59.00

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Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
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A new lip era​

A new lip era​

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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Conceal. Brighten. Bronze. Sculpt.

Conceal. Brighten. Bronze. Sculpt.

Your ultimate base just got easier with the By BEAUTY BAY Make Face Multi-Use Complexion Palette.

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Drenched in summer​

Drenched in summer​

Spritz on notes of lemon, fig, jasmine, and amber with our new Golden Haze Hair & Body Fragrance Mist. Summer's never smelt so good.

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The bolder the better

The bolder the better

Bring some serious shades to your glam with our bright 'n' bold By BEAUTY BAY colour palettes

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K-Beauty, on repeat.

K-Beauty, on repeat.

From trending face masks to glass-skin serums, we still can't enough of Korean skincare.

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Hot. Hot. Hot.

Hot. Hot. Hot.

Get that sun-kissed, post-holiday glow with our hottest beauty essentials.

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Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
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Meet “Peach Girl” Makeup, The Juiciest Summer Trend
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We Spoke to Huda And Got The Beauty Tips She Swears By
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