Trending: Sea Witchery

Get that iridescent, ocean-inspired glow with these Sea Witchery beauty essentials.

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Summer hair, sorted

Treat your locks to our Beach Babe Hair Kit and save 71% on strand saviours like OLAPLEX, Larry King, XMONDO, and more.

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Summer = savings

Get £10 off when you spend £30 on By BEAUTY BAY

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New. New. New.

Three new By BEAUTY BAY bundles just landed. From our iconic 42-pan colour palettes to our glowy Bronzing Drops, save up to 58% on these beauty essentials.

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Shop by Brand

By BEAUTY BAY

Huda Beauty

Numbuzin

Sol de Janeiro

Beauty of Joseon

Nanolash

Medicube

Kayali

Made By Mitchell

Flying off the shelves

By BEAUTY BAY

All Hours Lip Stain Crush

BEAUTY BAY Limited Edition

National Lip Day Kit

By BEAUTY BAY

Pore Perfect Blurring Primer

Numbuzin

No.5 Vitamin-Niacinamide Concentrated Pad

STYLIDEAS

Wavelength LED Face Mask Light Blue

Beauty Of Joseon

Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

By BEAUTY BAY

Glide & Line Shadow Stick Trio

By BEAUTY BAY

Desert Haze 20 Colour Palette

Medicube

Zero Pore Pad 2.0

Nanolash

Eyelash Serum

By BEAUTY BAY

6 x 42 Palette Vault

By BEAUTY BAY

Hyper-Gloss Lip Click

A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Drenched in summer

Spritz on notes of lemon, fig, jasmine, and amber with our new Golden Haze Hair & Body Fragrance Mist. Summer's never smelt so good.

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Bring the heat

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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