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Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

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Buy 2. Get 25% off.

Buy 2. Get 25% off.

Add 2 selected faves to basket and we'll knock 25% off.

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Join the nice list

Join the nice list

25 days of beauty are calling. Sign up now to unwrap exclusive makeup, skincare, and haircare treats before anyone else with our 2025 Advent Calendar.

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Save on your faves

Save on your faves

Get at least 50% off your By BEAUTY BAY essentials

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4 for £10

4 for £10

Haul 4 for £10 on selected By BEAUTY BAY items

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Huda Beauty

Kaja

Paese Cosmetics

Sol de Janeiro

Beauty of Joseon

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Medicube

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Flying off the shelves

By BEAUTY BAY Micro-Sketch Brow Blade Pen Medium

By BEAUTY BAY

Micro-Sketch Brow Blade Pen Medium

£9.00

By BEAUTY BAY All Hours Lip Stain Crush

By BEAUTY BAY

All Hours Lip Stain Crush

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8
£9.00

KAJA Cheeky Stamp Blendable Blush

KAJA

Cheeky Stamp Blendable Blush

4 colours
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1
£24.00

Laneige Dreamy Lip Kit

Laneige

Dreamy Lip Kit

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94
£20.00

By BEAUTY BAY Pore Perfect Blurring Primer

By BEAUTY BAY

Pore Perfect Blurring Primer

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51
£12.00

Numbuzin No.5 Vitamin-Niacinamide Concentrated Toner Pad

Numbuzin

No.5 Vitamin-Niacinamide Concentrated Toner Pad

£22.95

Paese Cosmetics Eyeshadow Palette Warm Crush

Paese Cosmetics

Eyeshadow Palette Warm Crush

£22.00

STYLIDEAS Wavelength LED Face Mask Light Blue
Exclusive

STYLIDEAS

Wavelength LED Face Mask Light Blue

£98.00

Beauty Of Joseon Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

Beauty Of Joseon

Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

12 colours
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1
£13.40£17.00

By BEAUTY BAY Glide & Line Shadow Stick Trio

By BEAUTY BAY

Glide & Line Shadow Stick Trio

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2
£20.00

By BEAUTY BAY Desert Haze 20 Colour Palette

By BEAUTY BAY

Desert Haze 20 Colour Palette

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40
£16.00

Medicube Zero Pore Pad 2.0

Medicube

Zero Pore Pad 2.0

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3
£20.95

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Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
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A new lip era​

A new lip era​

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades​

Smooth, silky shades​

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Bring the heat​

Bring the heat​

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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Goddess Complex

Goddess Complex

Own the spotlight with golden, glowing skin, standout scents, and beauty that demands all the attention.

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New. New. New.

New. New. New.

Three new By BEAUTY BAY bundles just landed. From our iconic 42-pan colour palettes to our glowy Bronzing Drops, save up to 58% on these beauty essentials.

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