Your best lips yet

Shop Huda Beauty's all-new, limited-edition Rosy Nude Lip Kit, packed with icons you need to level up your lip game.

Gift Hard

This season, it’s 10/10 gifts only. Shop viral beauty, Korean skincare, premium tools, and ready-to-go gift sets from the best beauty brands.

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Next-level neutrals

Just landed: Mini Charms Neutral. Inspired by luxe materials, find our new 9-pan full-shimmer palette exclusively inside two new By BEAUTY BAY gift sets.

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The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare with our 2025 Beauty Advent Calendar. Includes 23 full-size products and four minis. Worth £450, yours for just £120

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New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

By BEAUTY BAY

The Mini Icons Gift Set

£20.00

BEAUTY BAY Limited Edition

The Juicy Skin Lineup

£45.00

By BEAUTY BAY

The Collector's Edition Palette

£50.00

By BEAUTY BAY

Rose Glow Brush Edit Set

£14.00

BEAUTY BAY Limited Edition

Skincare Goodies

£22.00

By BEAUTY BAY

Dark Lights 20 Colour Palette

£16.00

Laneige

Lip Sleeping Mask Pumpkin Pie

£21.00

Laneige

Midnight Minis

£22.00

Medicube

PDRN Pink Peptide Serum

£19.95

Samplr

COLOUR_HIT #03_METALLIC

£7.00

Dasique

Juicy Dewy Tint

5 shades

£15.00

By BEAUTY BAY

Bouncy Beam Shimmer Stick Trio

£15.00

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Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

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A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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It's playtime

Build, blend, and play with Samplr, exclusively available at BEAUTY BAY. Bringing bold, ultra-pigmented colour straight from the lab, straight to you. This is premium beauty at an accessible lab-grade price.

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