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25% off Big Brands

Upgrade your beauty routine and save 25% on iconic brands like Huda Beauty, Rituals, Sol de Janeiro, Laneige, and Urban Decay.

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Do base, like you.

Do base, like you.

Perfect your go-to base routine with our BEAUTY BAY cream and powder duo blushes and full-face complexion palettes. Here's to your beauty, your way.​

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Glam on the go

Glam on the go

Keep your beauty safe and stylish with our all-new Beauty Cases in three different sizes, each complete with an LED mirror.

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Back by wild demand

Back by wild demand

We've gone back into the archives to relaunch our 2021 Wilderness 20 Colour Palette. You asked, we delivered.

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The one worth the hype

The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare with our 2025 Beauty Advent Calendar. Includes 23 full-size products and four minis. Worth £450, yours for just £120

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New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

By BEAUTY BAY Wilderness 20 Colour Palette

By BEAUTY BAY

Wilderness 20 Colour Palette

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137
£16.00

Laneige Midnight Minis

Laneige

Midnight Minis

£22.00

By BEAUTY BAY LED Mirror Beauty Organiser

By BEAUTY BAY

LED Mirror Beauty Organiser

£30.00

Danessa Myricks Beauty Yummy Skin Liquid Blurring Balm Setting Spray
Exclusive

Danessa Myricks Beauty

Yummy Skin Liquid Blurring Balm Setting Spray

2 sizes
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8
£25.50

By BEAUTY BAY Layer Up Blush Duo - Strawb Bonbon

By BEAUTY BAY

Layer Up Blush Duo - Strawb Bonbon

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2
£10.00

By BEAUTY BAY Locked-In Longwear Eyeliner​ - Coffee

By BEAUTY BAY

Locked-In Longwear Eyeliner​ - Coffee

£6.50

Dr. Althea Vitamin C Boosting Serum

Dr. Althea

Vitamin C Boosting Serum

£23.75

By BEAUTY BAY Mini Charms 9 Colour Palette

By BEAUTY BAY

Mini Charms 9 Colour Palette

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315
£10.00

The Flat Lay Co. Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

The Flat Lay Co.

Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

£26.95

Laneige Bouncy & Firm Mini Skin Treats

Laneige

Bouncy & Firm Mini Skin Treats

£18.75£25.00

By BEAUTY BAY 8 x 42 Palette Vault

By BEAUTY BAY

8 x 42 Palette Vault

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593
£99.95£200.00

Genabelle PDRN Rejuvenating Toner

Genabelle

PDRN Rejuvenating Toner

£25.00

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Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
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Brows so sleek

Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

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A new lip era​

A new lip era​

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades​

Smooth, silky shades​

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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New scents on the scene

New scents on the scene

Find your next favourite fragrance with the latest drops from Sol de Janeiro, KAYALI, and Rituals.

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Student Beauty 101

Student Beauty 101

Find out what we've got in store for students this September

Find out more
Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
3 Ways To Apply Blush For Different Looks
3 Ways To Apply Blush For Different Looks
4 Different Ways To Wear Eyeliner
4 Different Ways To Wear Eyeliner
The Biggest Korean Beauty Trends Right Now
The Biggest Korean Beauty Trends Right Now
A Guide To The Best KAYALI Scents
A Guide To The Best KAYALI Scents
The Best Korean Skincare For Acne-Prone Skin
The Best Korean Skincare For Acne-Prone Skin
These Are The Best Long-Lasting Lip Stains
These Are The Best Long-Lasting Lip Stains
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