Gift Hard

This season, it’s 10/10 gifts only. Shop viral beauty, Korean skincare, premium tools, and ready-to-go gift sets from the best beauty brands.

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Ready. Sets. Shop.

Bundle up on your By BEAUTY BAY faves and get up to 50% off with these must-have sets, bundles, and vaults.

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Made for midnight

Light up your late night looks with our new limited-edition Dark Lights 20 Colour Palette. From grungy plums to high-shine olives, this one's for sundown 'til sunrise.

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The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare with our 2025 Beauty Advent Calendar. Includes 23 full-size products and four minis. Worth £450, yours for just £120

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New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

BEAUTY BAY Limited Edition

The Juicy Skin Lineup

By BEAUTY BAY

The Collector's Edition Palette

By BEAUTY BAY

Rose Glow Brush Edit Set

BEAUTY BAY Limited Edition

Skincare Goodies

By BEAUTY BAY

Dark Lights 20 Colour Palette

Laneige

Midnight Minis

By BEAUTY BAY

The Makeup Icons Kit

Medicube

PDRN Pink Peptide Serum

Samplr

COLOUR_HIT #03_METALLIC

Dasique

Juicy Dewy Tint

By BEAUTY BAY

Bouncy Beam Shimmer Stick Trio

Samplr

#02_MOOD 25-Pan Colour Palette

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Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

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A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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It's playtime

Build, blend, and play with Samplr, exclusively available at BEAUTY BAY. Bringing bold, ultra-pigmented colour straight from the lab, straight to you. This is premium beauty at an accessible lab-grade price.

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