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The Home of K-Beauty

Shop skincare and makeup newness, readymade sets, and summer-ready essentials from Korean brands like Medicube, Purito Seoul, fwee, Laneige, and more.

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Brows so sleek

Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

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Save on By BEAUTY BAY

Save on By BEAUTY BAY

Get at least 50% off your By BEAUTY BAY essentials

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Up to 60% off cosmetics

Up to 60% off cosmetics

Big Beauty Offers

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Join the nice list

Join the nice list

25 days of beauty are calling. Sign up now to unwrap exclusive makeup, skincare, and haircare treats before anyone else with our 2025 Advent Calendar.

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Flying off the shelves

By BEAUTY BAY Micro-Sketch Brow Blade Pen Medium

By BEAUTY BAY

Micro-Sketch Brow Blade Pen Medium

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1
£9.00

By BEAUTY BAY All Hours Lip Stain Crush

By BEAUTY BAY

All Hours Lip Stain Crush

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10
£9.00

KAJA Cheeky Stamp Blendable Blush

KAJA

Cheeky Stamp Blendable Blush

4 colours
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1
£24.00

Laneige Dreamy Lip Kit

Laneige

Dreamy Lip Kit

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94
£20.00

By BEAUTY BAY Pore Perfect Blurring Primer

By BEAUTY BAY

Pore Perfect Blurring Primer

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52
£12.00

Numbuzin No.5 Vitamin-Niacinamide Concentrated Toner Pad

Numbuzin

No.5 Vitamin-Niacinamide Concentrated Toner Pad

£22.95

Paese Cosmetics Eyeshadow Palette Warm Crush

Paese Cosmetics

Eyeshadow Palette Warm Crush

£6.60£22.00

STYLIDEAS Wavelength LED Face Mask Light Blue
Exclusive

STYLIDEAS

Wavelength LED Face Mask Light Blue

£98.00

Beauty Of Joseon Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

Beauty Of Joseon

Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

12 colours
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1
£17.00

By BEAUTY BAY Glide & Line Shadow Stick Trio

By BEAUTY BAY

Glide & Line Shadow Stick Trio

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2
£20.00

By BEAUTY BAY Desert Haze 20 Colour Palette

By BEAUTY BAY

Desert Haze 20 Colour Palette

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40
£16.00

Medicube Zero Pore Pad 2.0

Medicube

Zero Pore Pad 2.0

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4
£20.95

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Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
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A new lip era​

A new lip era​

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades​

Smooth, silky shades​

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Bring the heat​

Bring the heat​

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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Glowing skin is in

Glowing skin is in

Get bronzed, radiant skin without the sun damage with these SPF and self-tanning staples.

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New. New. New.

New. New. New.

Three new By BEAUTY BAY bundles just landed. From our iconic 42-pan colour palettes to our glowy Bronzing Drops, save up to 58% on these beauty essentials.

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Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
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The Best Tinted SPFs for Summer 2025
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The Best Summer Makeup Tips 2025
The Biggest 2025 Korean Beauty Trends
The Biggest 2025 Korean Beauty Trends
These Are The Best Long-Lasting Lip Stains
These Are The Best Long-Lasting Lip Stains
We’re Obsessed With These Medicube Products
We’re Obsessed With These Medicube Products
A Guide to All The Best Sol de Janeiro Scents
A Guide to All The Best Sol de Janeiro Scents
How To Get The Korean Glass Skin
How To Get The Korean Glass Skin
Festival Makeup Ideas for Summer '25
Festival Makeup Ideas for Summer '25
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