The summer send off

Get up to 60% off beauty you love from Sol de Janeiro, FOREO, Bondi Sands, and more.

The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare essentials with our Beauty Advent Calendar, saving you 75% on the bestsellers you love the most.

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4 for £10

Haul 4 for £10 on selected By BEAUTY BAY items

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We're obsessed with the icons

Want to see what the hype's about? Bag the viral bestsellers everyone's talking about from Huda Beauty, XMONDO Hair, KAYALI, and more.

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New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

By BEAUTY BAY

Micro-Sketch Brow Blade Pen Medium

Danessa Myricks Beauty

Yummy Skin Liquid Blurring Balm Setting Spray

By BEAUTY BAY

8 x 42 Palette Vault

Flower Knows

Swan Ballet Embossed Blush

Dr. Althea

Pure Grinding Cleansing Balm

rom&nd

Better Than Palette

Huda Beauty

Easy Blur Primer Bronze Fudge

Genabelle

Melacare Jelly Touch Dual Pad

Kundal

Head Spa & Scalp Care+ Scalp Tonic

By BEAUTY BAY

All Hours Lip Stain Crush

KAJA

Cheeky Stamp Blendable Blush

Laneige

Dreamy Lip Kit

A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Bring the heat

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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Student Beauty 101

Find out what we've got in store for students this September

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New. New. New.

Bring your fairytales to life with Flower Knows, the enchanting new drop you won’t want to miss. Fall for the Strawberry Cupid Collection, plus more timeless faves.

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