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The summer send off
Get up to 60% off beauty you love from Sol de Janeiro, FOREO, Bondi Sands, and more.

The one worth the hype
Unwrap 25 days of iconic makeup, haircare, and skincare essentials with our Beauty Advent Calendar, saving you 75% on the bestsellers you love the most.

4 for £10
Haul 4 for £10 on selected By BEAUTY BAY items
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Flying off the shelves

By BEAUTY BAY
Micro-Sketch Brow Blade Pen Medium

Danessa Myricks Beauty
Yummy Skin Liquid Blurring Balm Setting Spray

By BEAUTY BAY
8 x 42 Palette Vault

Flower Knows
Swan Ballet Embossed Blush

Dr. Althea
Pure Grinding Cleansing Balm

rom&nd
Better Than Palette

Huda Beauty
Easy Blur Primer Bronze Fudge

Genabelle
Melacare Jelly Touch Dual Pad

Kundal
Head Spa & Scalp Care+ Scalp Tonic

By BEAUTY BAY
All Hours Lip Stain Crush

KAJA
Cheeky Stamp Blendable Blush

Laneige
Dreamy Lip Kit


A new lip era
Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

It's blurry. It's base.
Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

Smooth, silky shades
Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

Bring the heat
Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

Student Beauty 101
Find out what we've got in store for students this September

New. New. New.
Bring your fairytales to life with Flower Knows, the enchanting new drop you won’t want to miss. Fall for the Strawberry Cupid Collection, plus more timeless faves.
Our Community
Show us your latest looks using #BEAUTYBAYhaul for a chance to appear on our homepage.
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