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Do beauty, like you. ​

Own your individuality with By BEAUTY BAY. Putting the U in beauty.​

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Do lips, like you.

Do lips, like you.

Need a signature lip combo? Find one that feels like you with our By BEAUTY BAY buildable stains and bold, juicy glosses. Because this is your beauty, your way.

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It's playtime

It's playtime

Build, blend, and play with Samplr, exclusively available at BEAUTY BAY. Bringing bold, ultra-pigmented colour straight from the lab, straight to you. This is premium beauty at an accessible lab-grade price.

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Back by wild demand

Back by wild demand

We've gone back into the archives to relaunch our 2021 Wilderness 20 Colour Palette. You asked, we delivered.

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The one worth the hype

The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare with our 2025 Beauty Advent Calendar. Includes 23 full-size products and four minis. Worth £450, yours for just £120

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Shop By BEAUTY BAY

New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

By BEAUTY BAY Wilderness 20 Colour Palette

By BEAUTY BAY

Wilderness 20 Colour Palette

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137
£16.00

Laneige Midnight Minis

Laneige

Midnight Minis

£22.00

Dasique Juicy Dewy Tint

Dasique

Juicy Dewy Tint

5 shades
£15.00

Samplr #02_MOOD 25-Pan Colour Palette

Samplr

#02_MOOD 25-Pan Colour Palette

£12.00

By BEAUTY BAY LED Mirror Beauty Organiser

By BEAUTY BAY

LED Mirror Beauty Organiser

£30.00

Danessa Myricks Beauty Yummy Skin Liquid Blurring Balm Setting Spray
Exclusive

Danessa Myricks Beauty

Yummy Skin Liquid Blurring Balm Setting Spray

2 sizes
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8
£25.50

By BEAUTY BAY Layer Up Blush Duo - Strawb Bonbon

By BEAUTY BAY

Layer Up Blush Duo - Strawb Bonbon

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2
£10.00

By BEAUTY BAY Locked-In Longwear Eyeliner​ - Coffee

By BEAUTY BAY

Locked-In Longwear Eyeliner​ - Coffee

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1
£6.50

By BEAUTY BAY Mini Charms 9 Colour Palette

By BEAUTY BAY

Mini Charms 9 Colour Palette

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315
£10.00

The Flat Lay Co. Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

The Flat Lay Co.

Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

£26.95

Laneige Bouncy & Firm Mini Skin Treats

Laneige

Bouncy & Firm Mini Skin Treats

£20.00£25.00

By BEAUTY BAY 8 x 42 Palette Vault

By BEAUTY BAY

8 x 42 Palette Vault

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593
£99.95£200.00

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Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
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Brows so sleek

Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

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A new lip era​

A new lip era​

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades​

Smooth, silky shades​

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Glam on the go

Glam on the go

Keep your beauty safe and stylish with our all-new Beauty Cases in three different sizes, each complete with an LED mirror.

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Student Beauty 101

Student Beauty 101

Find out what we've got in store for students this September

Find out more
Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
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A Guide To The Best KAYALI Scents
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These Are The Best Long-Lasting Lip Stains
These Are The Best Long-Lasting Lip Stains
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