The New Era icons

From longwear lip stains to innovative brow pens and nourishing lip clicks, elevate your beauty routine with our New Era BEAUTY BAY range.

Shop Now

The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare essentials with our Beauty Advent Calendar, saving you 75% on the bestsellers you love the most.

Shop Now

Your new self-care saviour from Rituals

Hit reset with Rituals, our newest, most relaxing drop. Make time to unwind with scented candles, charcoal face scrubs, pillow mists, and more.

Shop Now

40% off your next spritz

Escape to sweeter lands with irresistible savings on standout scents from Billie Eilish, Ariana Grande, and Sol de Janeiro.

Shop Now

Shop By BEAUTY BAY

New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

Laneige

Hydration To Go

Dr. Althea

Vitamin C Boosting Serum

By BEAUTY BAY

Mini Charms 9 Colour Palette

The Flat Lay Co.

Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

Laneige

Bouncy & Firm Mini Skin Treats

By BEAUTY BAY

8 x 42 Palette Vault

Genabelle

PDRN Rejuvenating Toner

Kundal

Honey & Macadamia Protein Treatment Cherry Blossom

By BEAUTY BAY

Prism 12 Piece Travel Brush Set With Holder

Flower Knows

Strawberry Rococo Hand Mirror

Huda Beauty

Easy Bake Loose Baking & Setting Powder

By BEAUTY BAY

Micro-Sketch Brow Blade Pen Deep

A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

Shop Now

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

Shop Now

Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

Shop Now

Bring the heat

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

Shop Now