£10 & under

Snap up a beauty bargain and get By BEAUTY BAY, Urban Decay, and Made by Mitchell must-haves for just £10 and under.

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Big bank holiday energy

Celebrate the long weekend with big savings on beauty from Eucerin, Rose & Caramel, CeraVe, and more.

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New. Huda. Here.

The new Easy Blur Bronze Primer from Huda Beauty has just dropped. Plus, bag new shades of the bestselling Easy Blur Foundation and Easy Bake Loose Powder Mini.

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Join the nice list

25 days of beauty are calling. Sign up now to unwrap exclusive makeup, skincare, and haircare treats before anyone else with our 2025 Advent Calendar.

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By BEAUTY BAY

Huda Beauty

ROM&ND

Kaja

Paese Cosmetics

Sol de Janeiro

Beauty of Joseon

Kayali

Medicube

Made By Mitchell

Flying off the shelves

By BEAUTY BAY

Micro-Sketch Brow Blade Pen Medium

rom&nd

Better Than Palette

Huda Beauty

Easy Blur Primer Bronze Fudge

KAJA

Cheeky Stamp Blendable Blush

Laneige

Dreamy Lip Kit

The Flat Lay Co.

Marshmallow Makeup Box Bag - Pink Cherries & Bows

By BEAUTY BAY

Pore Perfect Blurring Primer

Huda Beauty

Mini Easy Bake Sponge Set

Paese Cosmetics

Eyeshadow Palette Warm Crush

STYLIDEAS

Wavelength LED Face Mask Light Blue

Beauty Of Joseon

Daily Tinted Fluid Sunscreen Broad Spectrum SPF 30

By BEAUTY BAY

Glide & Line Shadow Stick Trio

A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Bring the heat

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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Glowing skin is in

Get bronzed, radiant skin without the sun damage with these SPF and self-tanning staples.

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New. New. New.

Three new By BEAUTY BAY bundles just landed. From our iconic 42-pan colour palettes to our glowy Bronzing Drops, save up to 58% on these beauty essentials.

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