Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

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Big bank holiday energy

Celebrate the long weekend with big savings on beauty from Eucerin, Rose & Caramel, CeraVe, and more.

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New. Huda. Here.

The new Easy Blur Bronze Primer from Huda Beauty has just dropped. Plus, bag new shades of the bestselling Easy Blur Foundation and Easy Bake Loose Powder Mini.

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Join the nice list

25 days of beauty are calling. Sign up now to unwrap exclusive makeup, skincare, and haircare treats before anyone else with our 2025 Advent Calendar.

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By BEAUTY BAY

Huda Beauty

ROM&ND

Kaja

Paese Cosmetics

Sol de Janeiro

Beauty of Joseon

Kayali

Medicube

Made By Mitchell

Flying off the shelves

BEAUTY BAY Limited Edition

Best of K-Beauty

By BEAUTY BAY

Micro-Sketch Brow Blade Pen Medium

rom&nd

Better Than Palette

Huda Beauty

Easy Blur Primer Bronze Fudge

KAJA

Cheeky Stamp Blendable Blush

Laneige

Dreamy Lip Kit

The Flat Lay Co.

Marshmallow Makeup Box Bag - Pink Cherries & Bows

By BEAUTY BAY

Pore Perfect Blurring Primer

Huda Beauty

Mini Easy Bake Sponge Set

Numbuzin

No.5 Vitamin-Niacinamide Concentrated Toner Pad

Paese Cosmetics

Eyeshadow Palette Warm Crush

STYLIDEAS

Wavelength LED Face Mask Light Blue

A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Bring the heat

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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Glowing skin is in

Get bronzed, radiant skin without the sun damage with these SPF and self-tanning staples.

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New. New. New.

Three new By BEAUTY BAY bundles just landed. From our iconic 42-pan colour palettes to our glowy Bronzing Drops, save up to 58% on these beauty essentials.

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