The New Era icons

From longwear lip stains to innovative brow pens and nourishing lip clicks, elevate your beauty routine with our New Era BEAUTY BAY range.

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The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare essentials with our Beauty Advent Calendar, saving you 75% on the bestsellers you love the most.

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Your new self-care saviour from Rituals

Hit reset with Rituals, our newest, most relaxing drop. Make time to unwind with scented candles, charcoal face scrubs, pillow mists, and more.

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40% off your next spritz

Escape to sweeter lands with irresistible savings on standout scents from Billie Eilish, Ariana Grande, and Sol de Janeiro.

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Shop By BEAUTY BAY

New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

Laneige

Midnight Minis

Danessa Myricks Beauty

Yummy Skin Liquid Blurring Balm Setting Spray

Dr. Althea

Vitamin C Boosting Serum

By BEAUTY BAY

Mini Charms 9 Colour Palette

The Flat Lay Co.

Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

Laneige

Bouncy & Firm Mini Skin Treats

By BEAUTY BAY

8 x 42 Palette Vault

Genabelle

PDRN Rejuvenating Toner

Kundal

Honey & Macadamia Protein Treatment Cherry Blossom

By BEAUTY BAY

Prism 12 Piece Travel Brush Set With Holder

Flower Knows

Strawberry Rococo Hand Mirror

Huda Beauty

Easy Bake Loose Baking & Setting Powder

A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

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Bring the heat

Add some spice to your glam with our new limited edition Desert Haze 20 Colour Palette. Heat things up with fiery oranges, cactus greens, and mirage-like shimmers.

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Student Beauty 101

Find out what we've got in store for students this September

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New. New. New.

Bring your fairytales to life with Flower Knows, the enchanting new drop you won’t want to miss. Fall for the Strawberry Cupid Collection, plus more timeless faves.

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