Do beauty, like you.

Do beauty, like you.

Own your individuality with By BEAUTY BAY. Putting the U in beauty.

It's playtime

It's playtime

Build, blend, and play with Samplr, exclusively available at BEAUTY BAY. Bringing bold, ultra-pigmented colour straight from the lab, straight to you. This is premium beauty at an accessible lab-grade price.

New from Huda

New from Huda

Shop the latest must-have drops from Huda Beauty including the new Easy Bake Duos and fresh shades of #FauxFilter Color Correctors.

The one worth the hype

The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare with our 2025 Beauty Advent Calendar. Includes 23 full-size products and four minis. Worth £450, yours for just £120

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New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

By BEAUTY BAY Dark Lights 20 Colour Palette

By BEAUTY BAY

Dark Lights 20 Colour Palette

Laneige Midnight Minis

Laneige

Midnight Minis

Medicube PDRN Pink Peptide Serum

Medicube

PDRN Pink Peptide Serum

Dasique Juicy Dewy Tint

Dasique

Juicy Dewy Tint

By BEAUTY BAY Bouncy Beam Shimmer Stick Trio

By BEAUTY BAY

Bouncy Beam Shimmer Stick Trio

Samplr #02_MOOD 25-Pan Colour Palette

Samplr

#02_MOOD 25-Pan Colour Palette

By BEAUTY BAY Wilderness 20 Colour Palette

By BEAUTY BAY

Wilderness 20 Colour Palette

By BEAUTY BAY LED Mirror Beauty Organiser

By BEAUTY BAY

LED Mirror Beauty Organiser

Danessa Myricks Beauty Yummy Skin Liquid Blurring Balm Setting Spray

Danessa Myricks Beauty

Yummy Skin Liquid Blurring Balm Setting Spray

By BEAUTY BAY Locked-In Longwear Eyeliner - Coffee

By BEAUTY BAY

Locked-In Longwear Eyeliner - Coffee

By BEAUTY BAY Mini Charms 9 Colour Palette

By BEAUTY BAY

Mini Charms 9 Colour Palette

The Flat Lay Co. Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

The Flat Lay Co.

Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

Brows so sleek

Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

A new lip era

A new lip era

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

It's blurry. It's base.

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

Smooth, silky shades

Smooth, silky shades

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

Glam on the go

Glam on the go

Keep your beauty safe and stylish with our all-new Beauty Cases in three different sizes, each complete with an LED mirror.

Student Beauty 101

Student Beauty 101

Find out what we've got in store for students this October

Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.

14 Party Looks You Can Recreate With Our Dark Lights Palette

14 Party Looks You Can Recreate With Our Dark Lights Palette

All The Samplr Drops You Should Know

All The Samplr Drops You Should Know

How To Use The BEAUTY BAY Make Face Palette

How To Use The BEAUTY BAY Make Face Palette

The Biggest Korean Beauty Trends Right Now

The Biggest Korean Beauty Trends Right Now

3 Ways To Apply Blush For Different Looks

3 Ways To Apply Blush For Different Looks

4 Different Ways To Wear Eyeliner

4 Different Ways To Wear Eyeliner

A Guide To The Best KAYALI Scents

A Guide To The Best KAYALI Scents

These Are The Best Long-Lasting Lip Stains

These Are The Best Long-Lasting Lip Stains