BEAUTY BAY uses cookies to ensure you get the best experience. Learn more

Hydrated. Healthy. Glowy.

From icy slopes to après nights, meet the nourishing, barrier-strengthening staples

your skin deserves.

Maximalism Reclaimed​
Maximalism Reclaimed​

Think electric shades, full beat, and bold lips. Get messy with makeup with By BEAUTY BAY.​

You wanted it. We've got it.
You wanted it. We've got it.

Shop two new must-have sets from Samplr. Plus, grab the restocked MAGN_EDIT Kits before they go again.

The Iconic Easy Bake, Now Pressed!
The Iconic Easy Bake, Now Pressed!

Shop Huda Beauty’s Easy Bake Pressed that blurs, smooths, and sets with 12hr shine control. Airbrush made easy!

Flying off the shelves

By BEAUTY BAY

8 x 42 Palette Vault

611
£200.00£80.00

By BEAUTY BAY

Hyaluronic Acid + Sea Moss Hydrating Face Mist

251
£10.00

By BEAUTY BAY

Micro Sketch Brow Blade Pen

58
Fair
£9.00

By BEAUTY BAY

Colloidal Oatmeal + Oat Lipid Rich Moisturiser

1241
£10.00£6.95

By BEAUTY BAY

Plumping Moisturiser Ectoin + Superberry Complex

56
£12.00£8.40

By BEAUTY BAY

Future Bronze Body Base

115
Light
£12.00£4.80

By BEAUTY BAY

Fiery 2.0 42 Colour Palette

631
£25.00£8.00

By BEAUTY BAY

Dewy Hint Lip Tint

94
Love
£8.00

By BEAUTY BAY

LED Mirror Mini Travel Beauty Bag Blue

1
£18.00

By BEAUTY BAY

Glide & Line Shadow Stick Vault 6 Piece

1
£35.00

By BEAUTY BAY

Fiery 42 and Bright Matte 42 Duo

212
£50.00£25.00

By BEAUTY BAY

The Glowing Skin Starter Kit

191
£36.00£25.20

By BEAUTY BAY

Layer Up Blush Duo

44
Full Bloom
£10.00

By BEAUTY BAY

Future Bronze Body Shimmer Oil​

0
£12.00

By BEAUTY BAY

All Hours Lip Stain

65
Crave
£9.00

Shop By BEAUTY BAY

Shop all makeup
Shop all makeup
Shop all lips
Shop all lips
Shop all complexion
Shop all complexion
Shop all eyes
Shop all eyes

Shop by category

Makeup
Makeup
Skincare
Skincare
New BEAUTY BAY
New BEAUTY BAY
Haircare
Haircare
Tools & Accessories
Tools & Accessories
LED Tools
LED Tools
Wellness
Wellness
K-Beauty
K-Beauty
Fragrance
Fragrance

What's the latest?

How To Tweak Your Skincare Routine For Winter
How To Tweak Your Skincare Routine For Winter

Read now

7 Eyeshadow Palettes You Need For The Maximal Makeup Trend
7 Eyeshadow Palettes You Need For The Maximal Makeup Trend

Read now

Everything You Need To Know About LED Skincare
Everything You Need To Know About LED Skincare

Read now

This Is The Best Way To Remove Makeup
This Is The Best Way To Remove Makeup

Read now

13 Looks To Recreate Using Our Mini Charms Palettes
13 Looks To Recreate Using Our Mini Charms Palettes

Read now

New Sol de Janeiro
New Sol de Janeiro
PayPal PartnerPayPalKlarna PartnerKlarnaClearpayClearpayApple Pay PartnerAppleVisa PartnerVisaAmerican Express PartnerAmexMastercard Credit PartnerMastercardMastercard Debit PartnerMaestro