BEAUTY BAY uses cookies to ensure you get the best experience. Learn more

Get 20% off selected items when you spend £50, or 10% off with no minimum spend with code: SAVE

 

Just landed

Save over 70% with our new Jet Set Essentials Box. Filled with 13 skincare, makeup, and haircare travel must-haves from big brands like Sol de Janeiro, Philip Kingsley, and more.

Shop Now
£10 palettes

£10 palettes

Grab your fave By BEAUTY BAY palettes for just £10. Go, go, go!

Shop Now
Big Beauty Spring Sale

Big Beauty Spring Sale

Celebrate payday with huge savings on your skincare, haircare, and makeup must-haves in our Big Beauty Spring Sale.

Shop Now
Colour's calling. Pick up.

Colour's calling. Pick up.

From subtle colour pops to multi-use products, create low-key glam and tonal looks with By BEAUTY BAY makeup.

Shop Now
All skin. All set.​

All skin. All set.​

Shop our nine new By BEAUTY BAY skincare sets, each curated for specific skin types and concerns.

Shop Now

Shop by Brand

By BEAUTY BAY

By BEAUTY BAY

The Ordinary

The Ordinary

Some By Mi

Some By Mi

Sol de Janeiro

Sol de Janeiro

Kayali

Kayali

Huda Beauty

Huda Beauty

Sacheu Beauty

Sacheu Beauty

OLAPLEX

OLAPLEX

Laneige

Laneige

Made By Mitchell

Made By Mitchell

Beauty of Joseon

Beauty of Joseon

Flying off the shelves

By BEAUTY BAY Bright Matte 42 Colour Palette

By BEAUTY BAY

Bright Matte 42 Colour Palette

SVG/review-stars-filled
SVG/review-stars-empty
3591
£10.00£25.00

Laneige Lip Sleeping Mask Matcha Bubble Tea

Laneige

Lip Sleeping Mask Matcha Bubble Tea

£21.00

By BEAUTY BAY The Travel Saviours Set

By BEAUTY BAY

The Travel Saviours Set

£15.00

By BEAUTY BAY Mini Charms 9 Colour Palette

By BEAUTY BAY

Mini Charms 9 Colour Palette

SVG/review-stars-filled
SVG/review-stars-empty
233
£10.00

The Ordinary Dull Skin Hack

The Ordinary

Dull Skin Hack

£12.50

SOME BY MI AHA-BHA-PHA 30 Days Miracle Toner

SOME BY MI

AHA-BHA-PHA 30 Days Miracle Toner

£17.50

Made By Mitchell Curve Case

Made By Mitchell

Curve Case

5 colours
SVG/review-stars-filled
SVG/review-stars-empty
1794
£21.00£30.00

By BEAUTY BAY Smoky 42 Colour Palette

By BEAUTY BAY

Smoky 42 Colour Palette

SVG/review-stars-filled
SVG/review-stars-empty
592
£10.00£25.00

Laneige Lip Balm & Mask Duo

Laneige

Lip Balm & Mask Duo

SVG/review-stars-filled
SVG/review-stars-empty
103
£38.50

Pink Honey Honey Glue Original Superhold

Pink Honey

Honey Glue Original Superhold

2 sizes
SVG/review-stars-filled
SVG/review-stars-empty
517
£10.00

The Ordinary Glycolic Acid 7% Toning Solution

The Ordinary

Glycolic Acid 7% Toning Solution

2 sizes
SVG/review-stars-filled
SVG/review-stars-empty
2461
£11.50

Huda Beauty Easy Bake Loose Baking & Setting Powder

Huda Beauty

Easy Bake Loose Baking & Setting Powder

11 colours
SVG/review-stars-filled
SVG/review-stars-empty
16
£34.00

Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
Shop now
The new Botanical​

The new Botanical​

Play with two new Botanical 16 and 42 pan colour palettes. Inspired by the limited edition 2024 palette you loved.

Shop Now
Freshly whipped

Freshly whipped

A new, ultra-gentle prebiotic face cleanser that protects and strengthens the skin’s moisture barrier.

Shop Now
Palette play

Palette play

From classic neutrals to grungy smoky shades, experiment with our range of By BEAUTY BAY colour palettes and brushes.

Shop Now
Lips craving hydration?

Lips craving hydration?

Kiss goodbye to dryness with these nourishing lip balms and oils from By BEAUTY BAY

Shop Now
Say hello to new K-Beauty

Say hello to new K-Beauty

Perfect the glass skin look with bestselling, gentle yet effective K-Beauty from Some By Mi.

Shop Now
Prepping for paradise?

Prepping for paradise?

Start your holiday haul with new sun-ready beauty essentials from florence by mills, Laneige, and more.

Shop Now
Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
Everything You Need To Know About LED Skincare
Everything You Need To Know About LED Skincare
The Best Spring Perfumes For 2025
The Best Spring Perfumes For 2025
The 9 Best Self-Tanning Products According To You
The 9 Best Self-Tanning Products According To You
Have You Ever Tried Sabrina Carpenter’s Makeup? Here’s A Tutorial…
Have You Ever Tried Sabrina Carpenter’s Makeup? Here’s A Tutorial…
The Best Long Lasting Lip Stain Products
The Best Long Lasting Lip Stain Products
Meet “Peach Girl” Makeup, The Juiciest Summer Trend
Meet “Peach Girl” Makeup, The Juiciest Summer Trend
We Spoke to Huda And Got The Beauty Tips She Swears By
We Spoke to Huda And Got The Beauty Tips She Swears By
A Guide To The 10 Best KAYALI Perfumes
A Guide To The 10 Best KAYALI Perfumes
39 Short Nail Designs For 2025
39 Short Nail Designs For 2025
The Best Curly Girl Method Products & Tips
The Best Curly Girl Method Products & Tips
Read More

Want More from Beauty Bay?

Let’s stay in touch! We promise to send you the latest news, offers, and the freshest beauty drops, straight to your inbox.

Help & Information

Legal

Languages

Copyright © 2025 BEAUTY BAY Ltd.
Registered office address Level 12, 5 Exchange Quay, M5 3EF. Registered in England, company registration number 6427672, VAT number GB 927197591.

PayPal PartnerPayPalKlarna PartnerKlarnaClearpayClearpayApple Pay PartnerAppleVisa PartnerVisaAmerican Express PartnerAmexMastercard Credit PartnerMastercardMastercard Debit PartnerMaestro