Play with shine

Creamy. Shimmery. Seamless. Swipe on an effortless, high-impact metallic finish with Samplr's COLOUR_HIT metallic eye paints, available in five ultra-shiny shades.

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Up to 50% off

1000s of products. 1000s of discounts. Shop big beauty names for less for a limited time only.

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Gift Hard

This season, it’s 10/10 gifts only. Shop viral beauty, Korean skincare, premium tools, and ready-to-go gift sets from the best beauty brands.

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It's playtime

Build, blend, and play with Samplr, exclusively available at BEAUTY BAY. Bringing you bold colour straight from the lab, shop ultra-pigmented 25-pan palettes for just £12.

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Shop By BEAUTY BAY

New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

By BEAUTY BAY

Padded Makeup Bag

£10.00

By BEAUTY BAY

7 x 16 Palette Vault

£30.00£98.00

Babe Original

Amplifying Brow Serum

705

£40.50£45.00

Made By Mitchell

Curve Case

1853

6 shades

£18.00£30.00

By BEAUTY BAY

The Smoky, Rich, Nude, Neutrals 9 Quad

£12.00£38.00

Laneige

Lip Sleeping Mask

1466

4 shades

£15.75£21.00

Anastasia Beverly Hills

Brow Freeze Gel

£19.20£24.00

Spectrum Collections

KJH 25 Piece Brush Set

£120.00£160.00

OLAPLEX

Damage Repair Trio

£75.60£84.00

BondiBoost

Infrared Bounce Brush

£72.00£90.00

Anastasia Beverly Hills

Lip Gloss

137

2 shades

£15.95£20.00

Made By Mitchell

16 Piece Brush Set & Brush Pouch

286

£20.95£35.00

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Makeup

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K-Beauty

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Wellness

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Offers

Makeup Moments

Get serious about makeup gifts with our By BEAUTY BAY range. Creamy formulas, pigmented shades, and multi-use beauty only.

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It's a lip thing

Swipe on long-lasting, soft colour with the BEAUTY BAY Dewy Hint Lip Tints.

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Full face. Mini palette.

The full-face palette you’re obsessed with is now pocket-sized. Meet the 12-pan Mini Make Face Multi-Use Complexion Palette.

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Smooth, silky shades

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Next-level neutrals

Just landed: Mini Charms Neutral. Inspired by luxe materials, find our new 9-pan full-shimmer palette exclusively inside two new By BEAUTY BAY gift sets.

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