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Do beauty, like you. ​

Own your individuality with By BEAUTY BAY. Putting the U in beauty.​

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Do eyes, like you.

Do eyes, like you.

Create your most "you" eye looks yet with our BEAUTY BAY iconic, ultra-pigmented palettes and creamy, precise liners. Your beauty, your way.

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The one worth the hype

The one worth the hype

Unwrap 25 days of iconic makeup, haircare, and skincare essentials with our Beauty Advent Calendar, saving you 75% on the bestsellers you love the most.

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7 years of colour

7 years of colour

Seven years of By BEAUTY BAY! Celebrate with our limited edition Birthday Bag worth £79, yours for £35. Psst... find a 2021 palette inside.

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40% off your next spritz

40% off your next spritz

Escape to sweeter lands with irresistible savings on standout scents from Billie Eilish, Ariana Grande, and Sol de Janeiro.

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Shop By BEAUTY BAY

New Era

Eyes

Lips

Face

Brows

Sets & Bundles

Skin

Last Chance

Flying off the shelves

By BEAUTY BAY Locked-In Longwear Eyeliner -​ Ink

By BEAUTY BAY

Locked-In Longwear Eyeliner -​ Ink

£6.50

Laneige Midnight Minis

Laneige

Midnight Minis

£22.00

Danessa Myricks Beauty Yummy Skin Liquid Blurring Balm Setting Spray
Exclusive

Danessa Myricks Beauty

Yummy Skin Liquid Blurring Balm Setting Spray

2 sizes
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5
£25.50

By BEAUTY BAY Layer Up Blush Duo - Stawb Bonbon

By BEAUTY BAY

Layer Up Blush Duo - Stawb Bonbon

£10.00

By BEAUTY BAY Locked-In Longwear Eyeliner​ - Coffee

By BEAUTY BAY

Locked-In Longwear Eyeliner​ - Coffee

£6.50

Dr. Althea Vitamin C Boosting Serum

Dr. Althea

Vitamin C Boosting Serum

£23.75

By BEAUTY BAY Mini Charms 9 Colour Palette

By BEAUTY BAY

Mini Charms 9 Colour Palette

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311
£10.00

The Flat Lay Co. Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

The Flat Lay Co.

Marshmallow Flat Lay Makeup Box Bag - Cozy Cotton Ditsy Floral

£26.95

Laneige Bouncy & Firm Mini Skin Treats

Laneige

Bouncy & Firm Mini Skin Treats

£25.00

By BEAUTY BAY 8 x 42 Palette Vault

By BEAUTY BAY

8 x 42 Palette Vault

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592
£99.95£200.00

Genabelle PDRN Rejuvenating Toner

Genabelle

PDRN Rejuvenating Toner

£25.00

Kundal Honey & Macadamia Protein Treatment Cherry Blossom

Kundal

Honey & Macadamia Protein Treatment Cherry Blossom

£14.95

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Looking for five-star formulas, minus the price tag? From skincare essentials to makeup must-haves and results-driven haircare, By BEAUTY BAY has everything you need to discover your next best obsession.
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Brows so sleek

Brows so sleek

Precise. Defined. Natural-looking. Create your perfect brows effortlessly, every time, with our new dual-ended Micro-Sketch Brow Blade Pen.

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A new lip era​

A new lip era​

Click. Swipe. Shine. Your lips are about to get glossy, glassy, and smooth with our new Hyper-Gloss Lip Click.

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It's blurry. It's base.

It's blurry. It's base.

Blur, smooth, hydrate, and prep your skin with our Blurring Primer, designed to give you a fresh-faced glow.

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Smooth, silky shades​

Smooth, silky shades​

Swipe on buildable, long-wearing, ultra-creamy hues with our new Glide & Line Shadow Sticks, available in three dreamy shades.

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Student Beauty 101

Student Beauty 101

Find out what we've got in store for students this September

Find out more
Juicy new K-Beauty brands

Juicy new K-Beauty brands

Plumping. Glass skin-giving. Trending. Shop the Korean skincare everyone's talking about from Dr. Althea, Genabelle, and KUNDAL.

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Edited
Discover the latest and greatest in beauty, including tutorials, trends, reviews and advice.
3 Ways To Apply Blush For Different Looks
3 Ways To Apply Blush For Different Looks
4 Different Ways To Wear Eyeliner
4 Different Ways To Wear Eyeliner
The Biggest Korean Beauty Trends Right Now
The Biggest Korean Beauty Trends Right Now
A Guide To The Best KAYALI Scents
A Guide To The Best KAYALI Scents
The Best Korean Skincare For Acne-Prone Skin
The Best Korean Skincare For Acne-Prone Skin
These Are The Best Long-Lasting Lip Stains
These Are The Best Long-Lasting Lip Stains
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